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Suggested textbooks from Pearson Prentice Hall
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Barringer/Ireland: Entrepreneurship: Successfully Launching New Ventures, 3/E For undergraduate courses in Entrepreneurship and New Venture Creation. Inspirational and informative–Entrepreneurship: Launching New Ventures introduces students to the process of entrepreneurial success.The third edition now includes opening profiles, student entrepreneurs’ insights, updated features, new and updated cases, and updated references.
Berman/Evans: Retail Management: A Strategic Approach, 11/E For undergraduate and graduate retail management courses. The text that helps students thrive in today’s retailing industry. Without a pre-defined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment. The eleventh edition of Retail Management: A Strategic Approach highlights how retailing has changed in the new millennium.
Carter/Jones-Evans: Enterprise and Small Business: Principles, Practice and Policy This book provides a comprehensive introduction to small businesses written by leading academics from the UK and Europe. This book is unique in that it gathers together in one volume an unprecedented breadth of expertise and coverage of topics. Anyone studying or interested in the latest thinking and practice of small businesses should read this book.
Lambing/Kuehl: Entrepreneurship, 4/E For courses in Entrepreneurship and Small Business Management.At the heart of a successful business is a sound business plan. Capturing this reality, Entrepreneurship, 4th Edition focuses on basic entrepreneurial concepts and demonstrates how to develop an effective and thorough business plan. Organized in two-parts, it discusses ways to start, manage and grow a business, all within the context of a sound business plan. Unique in emphasis, it blends theory and practice, current entrepreneurial research and concerns, and step-by-step guidelines for developing a business plan. Case examples and sample business plans keep readers motivated and help them learn how to transform their own ideas into their own entrepreneurial success.
Mariotti: Entrepreneurship: Starting and Operating a Small Business For courses in Entrepreneurship, Small Business Management, How to Start your own business courses in continuing education. Written by an award-winning expert, Entrepreneurship: Starting and Operating A Small Business, First Edition, demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students. This book is based on a proven curriculum from the National Foundation for Teaching Entrepreneurship (NFTE) and draws from Steve Mariotti?s 25 years of entrepreneurial teaching experience. Clear and energetic, it is supported by two business plan building software packages; BizBuilder and Business Plan Pro. Students will begin building their business plan as soon as they open the text! In a step by step process students will learn how to start a small business, operate a small business and turn their ideas into viable business opportunities. About the author... Steve Mariotti, Founder & President of the National Foundation for Teaching Entrepreneurship (NFTE) is an expert in education for at-risk youth. For more than 20 years, he has been helping young people develop marketable skills by learning about entrepreneurship. For more information on NFTE and Steve Mariotti, visit: www.nfte.com
Vinturella: The Entrepreneur's Fieldbook Far more interactive than traditional textbooks, this book is appropriate for a high-participation course in entrepreneurship or new venture creation at the undergraduate and graduate level. With its questioning style, high-quality enrichment materials, and real-life experiences, The Entrepreneur's Fieldbook helps students learn through its use of chapter objectives, exercises, case studies, checkpoints, chapter summaries, and review questions. It is also appropriate as a great supplemental text for a wide range of entrepreneurship courses.
Zimmerer/Scarborough/Wilson: Essentials of Entrepreneurship and Small Business Management, 5/E For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. Essentials of Entrepreneurship and Small Business Management, 5/e is the practical, how-to guide that gives students the tools to launch a new venture and the knowledge for entrepreneurial success.
Covers Management
Introductory Level
Direct and/or Benchmark
