With StratSimManagement, students experience the thrill of managing an auto company by maintaining their current line and discovering new product introductions to bring to market. StratSim covers all the major functional areas and is the most comprehensive strategy simulation available. Anywhere.

Students who are new to marketing make the connection between concepts and reality with NewShoes. Using market research and key marketing concepts, they won't be able to leave your class without knowing the fundamentals of marketing.

In BizCafe, students learn the fundamentals of business by running a start-up enterprise. They will encounter the real-world challenges of managing personnel, inventory, marketing, and managing cash flow in the context of operating a coffee shop.

PharmaSim is a dynamic, engaging marketing management simulation. Students maintain existing product lines, introduce new products and must compete against robust competitors. Multiple scenarios available with varying amounts of complexity!

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Management

Designed for courses in intro to business, entrepreneurship, human resource management and strategy.

Marketing

Designed for courses in intro to marketing, principles of marketing, international and marketing strategy.

Strategy

Designed for courses in strategic management, corporate strategy, marketing strategy and international strategy.

Current…

Product News

HRManagement Update for Spring 2015 More...

PharmaSim Update for Spring 2015 More...

NewShoes Update for Fall 2014 More...


Upcoming Conferences:…

American Marketing Association (Winter)
https://www.ama.org/events-tr...
San Antonio, TX
   Feb 13—15, 2015

Federation of Business Disciplines (FBD)
www.fbdonline.org
Houston, TX
   Mar 11—14, 2015

Midwest Business Administration Association (MBAA)
www.mbaainternational.org
Chicago, IL
   Mar 25—27, 2015