The Strategy Simulation
Airline: Instructor Access
Airline is designed for MBA and undergraduate courses in Strategic Management, Operations Strategy, and general strategy courses.
To review our simulations, request a Faculty ID today
Instructors who want to review our simulations can do so with a Faculty ID and password. Simply fill out this request form and we'll gladly send out your information within 24 hours. With a Faculty ID, you will be able to demo the simulation and review all of the resources that come with the simulation, which include:
- Student and Instructor Manuals
- Full descriptions of the incidents
- Demo access to play the simulation
- Review of demo games to see how the simulation looks once it is completed.
- Teaching resources such as Introductory presentations, self-guided tours and tutorials, result analysis aids, start-up guides and frequently asked questions
- Optional assignments that can be used with the simulation
Get a personalized walkthrough of the simulation with us
We've found the best way to determine if a simulation is a good fit is to do a walkthrough of the simulation with us. We will gladly set up a Webex walkthrough of any of our simulations--just fill out our Faculty ID and request a Webex today.
At a Glance
Two or more teams of students go head-to-head in direct competition, competing in the same industry as separate companies.
- Business Strategy
- Strategic Management
- Operations or Service Strategy
- Overall Strategy: Corporate positioning, routes to pursue, fleet acquisitions, potential entry into cargo business.
- Marketing: Pricing of tickets, advertising, promotion, number of salespersons, promotional fares in each market served, type of cabin (food) service, and market research studies.
- Operations Management: Scheduling of aircraft and number of trips in each market, maintenance level, fuel forecasting/pricing, quality programs budget.
- Human Resource Development: Wages paid, bonus or other incentive plans, training and development.
- Financial: Lease or buy new aircraft, capital acquisition through equity or borrowed funds (short- or long-term), cash management through the issuing of CDs, dividends.
- Asset Management: Equipment acquisition and disposal. Firms may choose between seven different configurations and sizes of aircraft (actual manufacturer's specifications are given).
- Behavioral elements presented in the form of up to 14 mini-cases or incidents designed to encourage class discussion on different business and management topics.