Our Simulations
International Marketing Simulation
CountryManager: Instructor Access
CountryManager provides a rich, realistic environment to explore market entry for classes in International Marketing.
To review our simulations, request a Faculty ID today
Instructors who want to review our simulations can do so with a Faculty ID and password. Simply fill out this request form and we'll gladly send out your information within 24 hours. With a Faculty ID, you will be able to demo the simulation and review all of the resources that come with the simulation, which include:
- Student and Instructor Manuals
- Full descriptions of the incidents
- Demo access to play the simulation
- Review of demo games to see how the simulation looks once it is completed.
- Teaching resources such as Introductory presentations, self-guided tours and tutorials, result analysis aids, start-up guides and frequently asked questions
- Optional assignments that can be used with the simulation
Get a personalized walkthrough of the simulation with us
We've found the best way to determine if a simulation is a good fit is to do a walkthrough of the simulation with us. We will gladly set up a Webex walkthrough of any of our simulations--just fill out our Faculty ID and request a Webex today.
At a Glance
 | Covers Marketing |
 | Advanced Level |
 | Benchmark Competition |
Benchmark Competition
Benchmark competition allows you to test and develop your skills against simulated competitors.
| SHARE: |  |  |
CountryManager: Courses
- International Business
- International Marketing
CountryManager: Decisions
- Market Entry: Which countries to enter and in what sequence.
- STP: Choice of segmentation, target market(s), brand positioning objectives.
- Distribution: Choice of channel partners and promotional support.
- Pricing: MSRP by SKU in local currency, channel discount and slotting allowances.
- Advertising: Budget, theme, and cultural / language adaptation considerations.
- Product: Choice of SKUs, including consideration of localized vs. standardized strategy.
- Manufacturing Location: Import or local production facilities and choice of country for plant (manufacturing and transportation cost, tariff issues).
What is benchmark competition?
Several of our simulations operate in "benchmark" competition. This means that the students compete directly against computerized competitors. These are responsive models that react to the student's decisions and provide an engaging and exciting experience. Typically we employ benchmark competition for our sims where we want to provide the students with the ability to experiment with marketing mix--since they're playing against the computer, they're able to try different strategies and learn from them.
