Marketing Principles Simulation
MarketShare: Instructor Access
MarketShare is an intermediate level marketing principles simulation where students learn to create, communicate and deliver value to customers.
To review our simulations, request a Faculty ID today
Instructors who want to review our simulations can do so with a Faculty ID and password. Simply fill out this request form and we'll gladly send out your information within 24 hours. With a Faculty ID, you will be able to demo the simulation and review all of the resources that come with the simulation, which include:
- Student and Instructor Manuals
- Full descriptions of the incidents
- Demo access to play the simulation
- Review of demo games to see how the simulation looks once it is completed.
- Teaching resources such as Introductory presentations, self-guided tours and tutorials, result analysis aids, start-up guides and frequently asked questions
- Optional assignments that can be used with the simulation
Get a personalized walkthrough of the simulation with us
We've found the best way to determine if a simulation is a good fit is to do a walkthrough of the simulation with us. We will gladly set up a Webex walkthrough of any of our simulations--just fill out our Faculty ID and request a Webex today.
At a Glance
Benchmark competition allows you to test and develop your skills against simulated competitors.
- Marketing Principles
- Introduction to Marketing
- Pricing: MSRP and volume discounts
- Advertising: Budget and message
- Promotion: Consumer and trade promotion
- Distribution: Sales force personnel and allocation
- Product: Reformulation and new product introduction
- Purchase of market research: Consumer survey, competitor analysis, channel reports
What is benchmark competition?
Several of our simulations operate in "benchmark" competition. This means that the students compete directly against computerized competitors. These are responsive models that react to the student's decisions and provide an engaging and exciting experience. Typically we employ benchmark competition for our sims where we want to provide the students with the ability to experiment with marketing mix--since they're playing against the computer, they're able to try different strategies and learn from them.
What's the difference between MarketShare and PharmaSim?
MarketShare fits best in an undergraduate marketing principles classes while PharmaSim fits with upper level marketing or brand management classes (undergrad or MBA). In PharmaSim, student's decisions are deeper and involve more variables than they do in MarketShare. Also, we've developed a number of exercises (assignments) that go with MarketShare that are aimed at introducing students to the basic level concepts of marketing. Finally, PharmaSim has up to 10 periods (simulated years) while MarketShare has 6 periods.