Marketing Principles Simulation
NewShoes covers basic marketing concepts of price, product, promotion and place in a context that students can easily grasp - the athletic shoe market.
James G. Helgeson
James Helgeson is Professor of Marketing at Gonzaga University’s School of Business Administration. His area of expertise is behavioral decision-making, with a focus on consumer and respondent decision-making and information processing. He teaches marketing theory and practice, marketing strategy and qualitative decision-making in the undergraduate and graduate business programs.
Dr. Helgeson has received numerous research grants and was awarded the Gonzaga University Great Teachers Program Award for Distinguished Scholarship in 1995. His research has been published widely in leading journals, including Organizational Behavior and Human Decision Processes, the Journal of Behavioral Decision Making, the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Consumer Psychology, Psychology and Marketing, the Journal of Business Research, the Journal of the Academy of Marketing Science, the International Journal of Market Research, and the Journal of Business-to-Business Marketing. He currently serves on the editorial review board of Psychology and Marketing. Dr. Helgeson received his Ph.D. from the University of Oregon and his M.B.A. and B.A. from Eastern Washington University.
Willbann T. Terpening
Willbann Terpening is Professor of Operations Management at Gonzaga University’s School of Business Administration. He teaches courses in operations management, research methods, spreadsheet modeling, and process management at the undergraduate and graduate levels. His areas of expertise are process management, the use of information in operations management, and human judgment and decision-making.
Dr. Terpening’s research has been published in leading journals, including Psychology and Marketing, the Journal of Psychology, and the Journal of Business and Management.
He consults in the areas of operations, information systems, and research methods. He sits on the board of Sirti, a state economic development agency and other nonprofit organizations.
In addition, Dr. Terpening has programmed systems to support managerial decision- making for several organizations. He received his Ph.D. and M.A. from Southern Illinois University and his B.A. from the University of Montana.
Michael L. Ursic
The late Michael Ursic served on the faculty at Gonzaga University's School of Business Administration, where he taught marketing research and consumer behavior. His areas of expertise were decision-making and public policy. His research was published in the Journal of Consumer Research, the Journal of Public Policy and Marketing, the Journal of Consumer Affairs, Psychology and Marketing, Industrial Marketing Management, the Journal of the Academy of Marketing Science, the Journal of Business Research, and the Journal of the Market Research Society. He received his Ph.D. from the University of Oregon.
At a Glance
Two or more teams of students go head-to-head in direct competition, competing in the same industry as separate companies.
- Marketing Principles
- Introduction to Marketing
- Markets: Choice of up to 4 markets to enter/compete, including contract bidding
- Price: MSRP for each region and optionally for contract bids
- Promotion: Consumer advertising and sales promotion, personal selling, and dealer sales promotion
- Product: Investments in product development / improvement
- Market Research: Industry average, range, or detail for each marketing variable