About Us

Our Story

A Letter from our Founder

In the mid-1980's I was fortunate to see first-hand the profound effect learning through simulation had on executives while working with Tom Kinnear at GE and Chrysler. Though the simulations used back then were basic by today's standards, you could readily see the potential for broader use in universities and corporate training.

In 1986, Interpretive was created to be a key player in this revolution in experiential learning. We've come a long way since those humble beginnings but our focus has always been, and will remain, providing you and your students with the best possible learning experience through business simulations. We've worked with many thousands of students around the world, ranging from top 10 business schools to community colleges and executives from hundreds of companies.

Today, Interpretive has partnered with leading academic specialists and publishers to provide your students with a full-range of integrated course solutions. Please explore our website to learn more about our unique offering of simulation experiences and how these can be integrated into your curriculum.

People learn best by doing. It's just that simple.

Interpretive shares your goal of creating tomorrow's business leaders. Today's students need to understand complex problems, experience working in teams of people with diverse opinions and personalities, and ultimately come to a decision in the face of many competing options. That part isn't simple. And that is why students need practice. Simulations provide that practice in a low-risk, highly engaging environment.

We will continue to improve and expand our range of simulations to meet the ever-changing demands of our worldwide customers. Through our exclusive partnerships with Pearson and the Wall Street Journal, we are constantly searching for new ways to provide exceptional value to your students.

Everyone at Interpretive is looking forward to working with you.

Sincerely,
Stu James
Founder and Author, Interpretive Simulations

Interpretive At A Glance


Interpretive Simulations offers realistic business experiences for the undergraduate and graduate business school classroom. Our simulations compliment the concepts taught in marketing, strategy and management classes. All of our simulations are fully administered--we take care of all technical support and set up, freeing you to teach.

  • Founded in 1986
  • Arose out of industry consulting
  • Authors come from leading academic institutions
  • 12 simulations for classes in Management, Marketing and Strategy
  • Over 50,000 students each year use our simulations
  • Used by over 500 schools around the world each year
  • A variety of our simulations are available in multiple languages