•   All Sims
• + Management
• - Marketing
  • + NewShoes
  • + MarketShare
  • + PharmaSim
  • + CountryManager
  • + StratSimMarketing
• + Strategy

Marketing Simulations

Our simulations for marketing classes place the student into the role of marketing manager, brand manager or a member of the management team.

Our simulations for Marketing classes offer students real-world experience with a variety of marketing issues. They fit very well with the following classes:

• Introduction to Marketing: (NewShoes)
• Marketing Principles: (MarketShare)
• Marketing Management/Brand Management: (PharmaSim)
• International Marketing: (CountryManager)
• Marketing Strategy (StratSimMarketing)

Our simulations offer unique models which challenge your students with issues in the real world. Our philosophy has always been to provide professors an environment they can use to highlight the principles they’re covering in their classes and to provide greater learning outcomes as a result.

All of our marketing simulations start with a case that defines the environment and scenario. They’re not dealing with fictional products but products from the real world, with which they will be familiar. If you’re comfortable with case method, a simulation will be an easy transition. If you’re not, our Customer Support staff will provide the needed support to empower you to use the sim effectively!

Throughout the simulation, students make a series of decisions for each period. Depending upon the simulation that period can represent a week, three months or a year. With each our of simulations, we give them enough periods to play out their strategy and to see the outcomes of their decisions.

Students will have all the information they’ll need within the simulation to make their decisions. We offer analysis tools and research as well and in some cases the financials to give your students the information they need to make good decisions.

PharmaSim puts the challenges and rewards of marketing strategy development and decision making directly into the hands of students in a richly meaningful way. Marketing may seem “easy” until the marketing manager and team are confronted with the reality of what it means to analyze, plan and implement effective marketing programs under uncertainty, changing environmental factors, and formidable competition.

PharmaSim incorporates all of these elements into the simulation and couples it with an array of modules, assignments and simulation options so that the instructor can tailor the experience to academic needs.

I consider PharmaSim essential to my MBA Marketing Management teaching and the student experience.

Dr. Julie A. Ruth
Associate Professor
School of Business
Rutgers University