China Focused Strategy
StratSimChina: Instructor Access
A comprehensive, dynamic strategy simulation designed for MBA, Executive Development courses with a focus on emerging economies--specifically China.
To review our simulations, request a Faculty ID today
Instructors who want to review our simulations can do so with a Faculty ID and password. Simply fill out this request form and we'll gladly send out your information within 24 hours. With a Faculty ID, you will be able to demo the simulation and review all of the resources that come with the simulation, which include:
- Student and Instructor Manuals
- Full descriptions of the incidents
- Demo access to play the simulation
- Review of demo games to see how the simulation looks once it is completed.
- Teaching resources such as Introductory presentations, self-guided tours and tutorials, result analysis aids, start-up guides and frequently asked questions
- Optional assignments that can be used with the simulation
Get a personalized walkthrough of the simulation with us
We've found the best way to determine if a simulation is a good fit is to do a walkthrough of the simulation with us. We will gladly set up a Webex walkthrough of any of our simulations--just fill out our Faculty ID and request a Webex today.
At a Glance
Two or more teams of students go head-to-head in direct competition, competing in the same industry as separate companies.
- International Business
- Emerging Markets
- Courses with China Specific Content
- Strategy Formulation: Students start by conducting environmental analysis before articulating the vision and mission of the organization. Students must determine their firms' core competencies, and formulate corporate-level, business-level and functional-level strategies.
- Product Development: Students create new product concepts and choose whether to develop them and ultimately launch them into the market. Each team also has the ability to improve its development capabilities through investment in vehicle technologies, as well as by expanding the number of product development centers.
- Marketing: Students develop an understanding of the marketing function and strategic management by analyzing consumer/product relationships, choosing target market segments, and designing and implementing a marketing mix strategy.
- Operations: Teams make operations decisions that consist of building or selling off capacity, entering a sales forecast and production level for each product, and optionally, deciding to source from overseas. Retooling costs and estimated inventory are recalculated when the forecast or production is changed.
- Human Resources: Students must decide how team responsibilities are divided. Will they be product managers? Functional managers? How will information be analyzed? Who will negotiate with potential partners? All students on a team make one set of decisions for their firm, so coordination among team members is an essential ingredient for success.
- Finance and Accounting: Financing and management accounting decisions in StratSimChina involve analyzing projected cash flows and ensuring there are sufficient funds to cover investments and operations. In addition to choosing among many alternative uses for their limited funds, students also make decisions involving dividends, short vs. long-term debt, and raising capital by issuing stocks and bonds. Students are expected to perform financial ratio, breakeven, and net present value analysis.
- Optional B2B Module: This optional modules allow students to explore alternative purchase processes and sourcing options with Chinese fleet customers. The B2B module may be turned on at any point during the simulation to provide new challenges and options as the game progresses.
- Purchase of Market Research: Students use sophisticated market research to learn about buyer behavior, and improve their strategic choices. Research techniques included in StratSimChina include test markets, conjoint analysis, perceptual mapping, focus groups, concept tests, and purchase surveys.