Marketing Strategy Simulation
StratSimMarketing: Instructor Access
A competitive marketing strategy simulation designed for MBA, Executive Development, or advanced undergraduate courses.
To review our simulations, request a Faculty ID today
Instructors who want to review our simulations can do so with a Faculty ID and password. Simply fill out this request form and we'll gladly send out your information within 24 hours. With a Faculty ID, you will be able to demo the simulation and review all of the resources that come with the simulation, which include:
- Student and Instructor Manuals
- Full descriptions of the incidents
- Demo access to play the simulation
- Review of demo games to see how the simulation looks once it is completed.
- Teaching resources such as Introductory presentations, self-guided tours and tutorials, result analysis aids, start-up guides and frequently asked questions
- Optional assignments that can be used with the simulation
Get a personalized walkthrough of the simulation with us
We've found the best way to determine if a simulation is a good fit is to do a walkthrough of the simulation with us. We will gladly set up a Webex walkthrough of any of our simulations--just fill out our Faculty ID and request a Webex today.
At a Glance
Two or more teams of students go head-to-head in direct competition, competing in the same industry as separate companies.
- Marketing Strategy
- Marketing Management
- Marketing Mix: Students set an advertising budget and theme, an MSRP, dealer discount, and promotions for each vehicle. In addition, students may support the product-level marketing with corporate advertising and direct mail campaigns.
- Product Development: Developing a product pipeline is how the company defines their target markets and builds their future. Students may build and test new product concepts, upgrade existing vehicles, and invest in corporate technological capabilities.
- Distribution: Dealers in StratSim are where sales and service are actually done. How does one motivate these partners to share in the company's overall success? Student decisions include breadth and quality of dealerships in multiple geographic regions.
- Other Functional Decisions: The strategic function of marketing cannot ignore the impact on other parts of the business. Therefore, in StratSimMarketing students also are asked to make decisions on cash flow planning, production capacity, vehicle sales forecasts and production, retooling and inventory management. These decisions underscore the financial impact marketing decisions have on the business and also demonstrate how marketing must be coordinated with other functional areas of the organization.
- Optional B2B and Licensing Modules: These optional modules allow students to explore alternative purchase processes and sourcing options. The B2B and licensing modules may be turned on at any point during the simulation to provide new challenges and options as the game progresses.
- Purchase of Market Research: Students use sophisticated market research to learn about buyer behavior, and improve their strategic choices. Research techniques included in StratSimMarketing include test markets, conjoint analysis, perceptual mapping, focus groups, concept tests, and purchase surveys.