2 Weeks Prior to the Master Class—Live Play: Once you register for the session, we’ll set you up to play the simulation against other attendees (participation is voluntary!). In our final session (Session 3), we’ll have a debrief and Q&A about that experience.
Session 1: 9:00 am to 10:00 am EST
Walkthrough of the Simulation
This is a basic webinar for new users, but could be a refresher for current users! This tour will be conducted by our Marketing Simulations Customer Relationship Manager, Laura Chappell. She’ll take a little more time to go into the decisions, what goes into those decisions, as well as review of our resources that go with MarketShare.
Session 2: 10:00 am to 12:00 pm EST
Mastering the Simulation and Integrating it into your Curriculum
Interpretive Staff and Prof. Michael Levin will take a deeper look into the simulation, specifically about how to use parts of the simulation to encourage thinking about business topics. We plan on exploring some of the specific reports and analyses in the sim, but also to hear from Prof. Levin about how he uses the experience to deepen his students understanding of business concepts. Finally, Prof. Levin will talk about integrating the simulation into your curriculum.
Session 3: 1 pm to 2 pm EST
Discussion of Live Play
This will be a debrief of the games that participants played prior to attending the Master Class! Our staff, along with our Prof. Levin, will walk through the results, and host a Q&A from attendees about their experience. This is a great opportunity for you to experience the simulation from the student perspective. Don’t miss it!
Your hosts for this event
Our speakers are chosen for their passion and expertise in using our marketing simulations in their classes!
Michael A. Levin, Ph.D., serves as Associate Professor of Marketing at Otterbein University in Westerville, OH. His research focuses on marketing strategy, public policy, and antitrust. He has published in several journals including Journal of Business Research, International Journal of Retail and Distribution Management, and the Journal of Personal Selling and Sales Management, and Marketing Management Journal and has presented at several management and marketing conferences.
Michael Levin
Professor at Otterbein University
Laura has been with Interpretive since 2011. In college, she used two of our simulations, BizCafe and MarketShare in her classes. In her spare time, Laura enjoys spending time with her husband and dog, traveling and crafting!
Laura Arnold
Customer Relationship Manager
Tim has been with Interpretive since 2010. Prior to this, he worked in publishing, and 7 years as a carpenter/builder. In his spare time he writes, hikes, and photographs, and spends as much time with his kids and his motorcycle as possible.