We are excited to announce a major update to NewShoes!
Our customers asked for a more intuitive interface, more creative options, and more dynamic reports. This update will satisfy all those requests! We are confident that this major upgrade to NewShoes will deepen students’ understanding of basic marketing principles!
Review our update summary below!
To preview the simulation and all the teaching resources please
Request a Demo Access!
The most significant change made to NewShoes is new user-friendly interface, with easier navigation and new features.
Complete redesign of the dashboard showing tiles of key metrics and how they’re calculated
Simulation tour added within the simulation to get students up to speed quickly
Easier navigation: added sharp color contrasts for easier reading, reformatted main menu.
Improved accessibility navigation for users requiring screen readers.
Instructor messaging allows you to submit industry-wide or firm specific messages that will display on the simulation dashboard.
Special decisions are optional features of the simulation that allows you to customize the experience with real-life situations common to the industry. Teaching notes are provided to help you get a discussion started!
Market entry: Students can expand sales by entering new regions
Contract bidding: You can allow firms to bid on a shoe contract (a simple B2B dynamic)
Direct sales: create a web presence to reach underserved consumers
Product development partnership – Firms that have fallen behind can partner with a startup to catch up on product development.
We’ve made improvements and additions to the creative options in NewShoes.
Product Design: Built-in interface allowing teams to design their shoe.
Company logo: Teams can upload an image for their company logo
Advertisement: Teams can upload and image or embed a video of their ad.
Instructors can optionally rate the design elements for each team that will impact their performance.
UPDATED FACULTY USER INTERFACE
This is the main course shell for your students using NewShoes where many administrative features reside. We have updated the user interface to make certain features more prominent and useful on the course site.
Activity Log: see what pages your students view and when they access the simulation
Now more prominently displayed brand evaluation, name change, firm adjustment, and messages.
Demo NewShoes simulation
If you would like to demo NewShoes please log in with your instructor account. If you do not have an instructor account, please request a Demo Access.