Corporation

Global Strategy Simulation

Corporation is a global strategy simulation where students take over managing a multi-divisional firm in an international environment. The diversified company is one of several firms serving business customers in the highly competitive information systems industry. The market is composed of three segments: Hardware, Software, and Systems.

CLASSES

Global Strategy
Business Strategy

DIFFICULTY LEVEL

Intermediate

AUTHORS

Peggy Golden, Jerald Smith,
Mike Deighan

OBJECTIVES

Global Strategy simulation, Corporation, provides an environment for students to apply strategy concepts they encounter in your course and to integrate the knowledge gained in earlier business courses.

Corporation has multiple key objectives:

  • Planning & Analysis

    • Identify strategic options
    • Write a corporate strategic plan
    • Monitor implementation of plan
    • Analyze competitive performance

  • Corporation

    • Define SBU
    • Evaluate global strategic options
    • Understand organizational structures
    • Make ethical business decisions

  • Marketing

    • Explain role of marketing in strategy
    • Define marketing mix
    • Select price appropriate for market
    • Estimate impact of marketing decisions

  • Operations

    • Forecast production requirements
    • Manage capacity growth
    • Identify ways to improve operations
    • Understand role of HR

  • Finance

    • Analyze financial performance
    • Project capital needs
    • Evaluate investment options
    • Calculate return on investment

  • Teamwork

    • Allocate responsibilities fairly
    • Complete assigned tasks on time
    • Communicate problems and plans
    • Collaborate with other team members

Device Frame

BUSINESS CASE

Students take over and run a multi-unit corporation in the dynamic information systems industry, with the opportunity to expand into international markets. Groups of students operate one or more strategic business units that can be bought and sold on the open market, or swapped in privately negotiated deals with other teams in class. Each period, operations, marketing, and HR decisions are made for each business unit, while acquisition and financing decisions are made at the corporate level. Corporation gives students the opportunity to design, implement, and refine their strategy in a global context where the environment and competition are always changing.

 

Request Instructor Access to read the full business case.

12

Decision Periods (6 months)

3

Scenarios

20

Assignments

12

Incidents (mini-cases)

ASSESSMENT TOOLS

Combining our simulation Corporation with our quizzes and assignments gives you the tools to assess your students’ understanding of the concepts of strategy. The following grading rubric works best to assess your students’ knowledge and understanding, providing a thorough assessment.

Assignments0%
Simulation Results0%
Quizzes0%

WHAT DO OUR CUSTOMERS SAY

  • Your team is really great, and I can't express how much I appreciate your support. It makes my job much easier.

    Dan Kipley - Azusa Pacific University

  • From the beginning, my relationship with Interpretive felt more like a partnership than that of a customer. I have always felt that my perspective was welcomed and useful to them. I have never been let down by them. The simulation isn’t just an additional feature of my class; it is an integral component of the course.

    Timothy B. Palmer - Western Michigan University

  • Students have the opportunities to take on leadership roles and to learn about team processes in an experiential fashion. As an instructor, I can focus on one-on-team and one-on-one coaching; this creates an effective learning environment and a virtuous circle where we share our knowledge and enthusiasm.

    Michael A. Yahr - Robert Morris University

Related Products