“ Significant Improvements in business sustainability worldwide would truly make a positive impact to our objectives at World Wildlife Fund. Due to growing pressure for resources such as food, fiber, and fuel, there is an increasing need for businesses to be good corporate citizens and understand and be accountable to improving their impact on the planet. Fundamental to businesses making progress is teaching employees, managers, and leaders the importance of integrating environmental and social factors into their decision-making practices. The benefit for companies is that it is increasingly important to understand the risks that climate change and other environmental threats pose for their company and supply chains. The Green Business Lab is a terrific business sustainability simulation that addresses topics such as climate and energy, water, forests, and supply chain risk from the business perspective. It provides robust and adaptable content, realistic scenarios, and a hands-on learning environment. I would recommend it to any business or university that wants to make strides in learning about business sustainability and how to apply it to our world that needs a lot of help.

Ginette Hemley -World Wildlife Fund

“ Business leaders need to understand how sustainability impacts business. However, sustainability challenges are complex, interrelated, and can be hard to understand. Simulations are uniquely positioned to cut through those problems. I’m pleased to endorse The Green Business Lab as an effective tool for aligning business leaders to a brighter tomorrow. I spent more than a decade designing, building, and delivering scores of business simulations for global companies. The Green Business Lab’s design is robust, seamless, and effective for multiple leader levels. It uses an easy-to-understand fictional industry that lets everyone contribute equally. The experience opens the door for direct application of learning objectives back to the leader’s real-world job. I know from my strategy role at an environmental consulting firm that we are all at different places in our sustainability journey. GBL creates a learning mindset, side-stepping sustainability advocacy messaging in favor of focusing on creating a sustainable business. I really like that GBL is not a greenwashed bolt-on to a business simulation, but was built from the ground up to showcase what sustainable business looks like. We all know the power of engagement, of storytelling, and rolling up your sleeves to just get started. GBL does this in spades. Its compelling story, interactivity, and accountability encourage participants to really “dig in.” As a result, GBL experiences become shared stories that are remembered – and learned from – long after the workshop is over.

Steve Wourgiotis-Global Strategy Implementation Lead, Quantis

“ I use the Green Business Lab in two different courses, a capstone marketing strategy course and an MBA course focused on running a sustainable business. I love this simulation because you can adapt it to different courses because of the open-ended nature of some aspects of the Lab. In addition, having open-ended capabilities allows me to make adjustments to focus on the concepts that I am covering in my courses. Other things I like about this simulation that makes it stand out from many other simulations include: Students really enjoy the hands-on aspect of the project, to build and test a real product. It allows students to work on their business communication skills because they send out emails to various stakeholders. This simulation makes students aware of the importance of external stakeholders to their business. It allows for a lot of creativity regarding how students will tackle different problems in the Lab. It has students make decisions on issues that are current and based on situations that real businesses have had to face. It includes different roles for different team members, which helps keep various team members accountable, reducing slacking. Overall, I have gotten very positive student feedback regarding the use of this simulation in my courses. I love that I can use this simulation across multiple courses due to its flexibility.

Dr. Andrea Tangari-Mike Illitch School of Business, Wayne State University

“ The Green Business Lab is not like other strategy simulations; it is much more interactive. In the Green Business Lab, you respond and adapt to realistic problems, including labor issues, environmental supply chain issues such as where raw materials are grown, building a physical product as a team, and managing to a triple bottom line. At the end of each cycle, it is fun to watch all of the teams demonstrate their products on the test track and watch their commercials. Although this program is a simulation, the hands-on aspect of physically building a product, creating commercials, and communicating with stakeholders makes the program engaging and exciting.

Megan Baran-Wayne State University Chapter

Students love simulations and generally become rather competitive, which enhances everyone’s learning of the materials we cover in class. Additionally, these simulations provide a wonderful counterpoint to students’ exploration of nascent business ideas, which tends to be quite conceptual. Customer support is also very helpful and responsive.

Tina Klein, University of California - San Diego

Students overwhelmingly like this simulation. Their enthusiasm was so strong, that this year, I decided to increase the simulation period from six weeks to eight weeks. The support from Interpretive is outstanding. This simulation is one of the most useful tools I have available to me as an instructor.

Benson Honig - McMaster University

Students have the opportunities to take on leadership roles and to learn about team processes in an experiential fashion. As an instructor, I can focus on one-on-team and one-on-one coaching; this creates an effective learning environment and a virtuous circle where we share our knowledge and enthusiasm.

Michael A. Yahr - Robert Morris University

From the beginning, my relationship with Interpretive felt more like a partnership than that of a customer. I have always felt that my perspective was welcomed and useful to them. I have never been let down by them. The simulation isn’t just an additional feature of my class; it is an integral component of the course.

Timothy B. Palmer - Western Michigan University

Your team is really great, and I can't express how much I appreciate your support. It makes my job much easier.

Dan Kipley - Azusa Pacific University

Not only is the simulation an excellent tool for undergraduates, I use Corporation's more "ambitious" scenario when I teach MBA students, both traditional end executives. Interpretive's support staff has never let me down, whether I'm teaching in the US or abroad and I am grateful for the partnership we've built over the years.

Timothy Palmer, Western Michigan University

The most valuable overarching unique experience students get with engaging in StratSimManagement is learning to connect the dots. At the end of each semester, they often express their appreciation for the complexity, inter-connectedness, and dynamism of running a multi-billion-dollar enterprise set in the auto industry. The manner in which varying planning cycles, resource allocations, and demand generation processes intersect is the most challenging, and rewarding aspect of immersing themselves in the simulation.

Dilip Mirchandani - Rowan University

I find StratSim provides an excellent amount of realism and really pushes students to integrate what they know about various functional areas. Interpretive provides exceptional service and support for Instructors and Students alike.

Michele Yoder, York college of Pennsylvania

As always. Customer service at interpretive.com is 100% reliable.

Christophe Rethore - ICN Business School

I have been using an Interpretive Simulation at both the undergraduate and the graduate level at the University of Connecticut for a number of years. I think every semester the students have walked away with knowledge and practical application of the concepts that will serve them well as they pursue their careers. The vast majority of my students have stated that the simulation made their education more real for them and they learned more about how things worked in the “real” world. In many cases, they did not want the simulation to be over. I like the simulation and all it brings to the educational experience of the students.

Ralph R. Braithwaite - University of Connecticut

With the simulation students start to understand how system works, instead of looking at each discipline in isolation. They realize the importance of environmental scanning and understanding what competition, government, and nature will do and how this will influence their business. Finally, the simulation points out to students that success does not happen overnight. They have to work hard and be persistent in their efforts in order to achieve their goals.

Srdan Zdravkovic - Bryant University

Simulations inject competition, consequences and the critical temporal variable into traditional case study analysis. It is as close to the real world business environment as you can get in a classroom. And it is fun. Today’s students are gamers. They love this online, competitive gaming situation. Simulations are a win-win for all.

Grace Zimmerman - Brandeis University

I have been using StratSimMarketing for years. The peer-to-peer competition is engaging and the decisions students need to make are relevant to help them understand not only marketing, but also the value of research, operations and finance. I also appreciate the flexibility in turning some options on or off, and the responsive support team.

Nathalie Dens, James Madison University

Students love the competition and the simulation allows them to engage with other students in a realistic scenario. A textbook looks at marketing topics individually, the simulation provides an opportunity for students to integrate the information from the chapters into a consistent strategy.

Steven Cox, Queens University of Charlotte

I have used the StratSimMarketing simulation for several terms now in my MBA Marketing Strategy course at the University of South Florida Muma College of Business and students have been very pleased with it, especially as it helps them to apply the marketing management principles they learned in other courses.

James R. Stock - University of South Florida

I find StratSim provides an excellent amount of realism and really pushes students to integrate what they know about various functional areas. Interpretive provides exceptional service and support for Instructors and Students alike.

Michele Yoder, York college of Pennsylvania

Country Manager provides, through an experiential learning platform, an immersion into the role and responsibilities of marketing and brand managers. From a department perspective, the Country Manager experience has increased the marketing acumen of our average MBA student and has also has resulted in a greater number of students who express an interest in pursuing a marketing career. Working with Interpretive has been delightful. Their support staff has been super- their response time to correct student issues has been remarkable and have exceeded my expectation on all “service” dimensions.

Bill Dillon - Southern Methodist University

The most important part of a simulation is experiencing the outcomes of decisions that they would not otherwise experience without the simulation. Good or bad, students gain an understanding of the consequences of their decisions and are empowered by the results they generate. Even if the aftermath of a given round is not particularly successful, it provides an engaging and often riveting opportunity to diagnose what went wrong and correct these errors. This would not be possible without living through the highs and lows of consecutive rounds of decision making using Country Manager. The simulation brings the material to life, makes my students excited to learn and apply their knowledge in this highly realistic industry environment.

Debbie DeLong - Chatham University

The depth and the realism of the Country Manager simulation obliges them to collaborate continually, to integrate and discuss their marketing knowledge and perceptions, and to learn to have confidence in students from other cultures. They are at times very surprised to learn that different cultures think very differently about markets and marketing decisions. They would not have had such an opportunity to personally grow in a simple case analysis or term project.

Nancy Haskell- Universite Laval

I used the Country Manager simulation last semester for the first time to teach a senior level International Marketing class. As teachers we tend to teach our students in a linear way, perhaps due to the fact that chapters in traditional text books are divided up by topic. One week we teach distribution, the next we teach cultural differences, the next pricing, etc. Using the simulation as the basis for the whole class enabled the students to get an understanding of how all the different variables interact and how important interdependent decision making becomes in the complex world of International marketing. It was a great experience for all concerned and I will be using it again next semester.

Mike Gold - Montana State University

Not only do the students learn the subjects, they retain the information better than just using reading materials alone. The weekly process of analyzing consumer and market data, making decisions based on that data, then analyzing the results of those decisions embeds the process in their minds.

George Grody, Duke University

Interpretive will always be the first choice for my classes, in any country I am teaching . Of course, their simulations are excellent and super interesting and well elaborated, students love it and are really motivated, but other companies also have this. What Interpretive has that others don´t is the supporting Team that is simply PERFECT!

Ivana Pereira Goulart, Johannes Kepler University Linz

The MarketShare simulation has allowed my students to experience marketing in a way that no other classroom activity can duplicate. Every semester a sizable portion of my class lists it as their favorite part of the course. And the support Interpretive provides both me and my students is top notch, which allows me to concentrate on teaching rather than tech support.

Laura Downey, Purdue University

I have used the MarketShare simulation for the past four years with over 200 students per year. The simulation fits perfectly into university and college of business engagement goals of providing activities that are student-centered approaches to learning that build on classroom lectures and materials to further develop professional and personal skills through application.

Roberta Schultz - University of Arizona

Your team has the best customer service that I've ever seen for an academic product!

Jason MacDonald - Boise State University

Students in my classes learn significantly more, and retain their new knowledge longer, when they have the opportunity to put learning to use. I have found business simulation games to be an excellent way to put knowledge to active use in my online classes, especially as online classes do not allow for face-to-face interaction as a classroom situation does.

John Kaegi - Southern Oregon University

I have used PharmaSim in MBA classes for several years and found it a great method for enhanced and enriched learning. This is the first time using it with Undergrads and it turned out so well that I regret not using it sooner.

Kevin Upton - Indiana University at South Bend

PharmaSim has become an essential element of my classroom teaching in the Marketing Strategy course as it creates such an engaging setting for the students that learning occurs naturally through their classroom experience.

Hooman Estelami, Fordham University

Your company is wonderful. The support is unbelievable.

Deborah Colton-Hebert, Rochester Institute of Technology

NewShoes helps keep the class exciting and engaging, as I give them time in class to make their decisions. The simulation ties nicely to my course objectives, allowing the students to see how marketing strategy can help (or hurt) a firm!

Alex Milovic, Marquette University