China Focused Strategy simulation

StratSimChina

China-Focused Strategy Simulation

StratSimChina is an emerging market strategy simulation based on the automobile industry in China. It is designed for MBA, Executive Development, or advanced undergraduate courses with a focus on competition in dynamic emerging economies. Students must manage short and long-term objectives, making integrated decisions in all functional areas. StratSimChina is idea for a one-week intensive course as it comes with four cases that can easily be used concurrently with the simulation.

CLASSES

Marketing Strategy
Business Strategy

DIFFICULTY LEVEL

Advanced

AUTHORS

Stu James
Mike Deighan

Objectives

Much of the complexity of the automobile industry has been simplified to allow participants to focus their time and energy on strategic issues. However, we’ve retained as much realism as possible to make it easier to quickly understand the overall environment. At its core, StratSimChina is a simulation about strategy formulation for a company doing business in China.

StratSimChina addresses the following issues:

  • Planning & Analysis

    • Identify strategic options
    • Write a strategic plan
    • Monitor implementation of plan
    • Analyze competitive performance

  • Marketing Research

    • Define marketing research
    • Identify tools for conducting research
    • Use tools to measure customer value
    • Understand Conjoint analysis

  • Marketing Mix

    • Set price and dealer discounts
    • Identify ways of informing customer
    • Estimate impact of marketing decisions
    • Manage distribution of products

  • Marketing Environment

    • Distinguish internal/external factors
    • Define and use SWOT and PESTEL analysis
    • Identify market opportunities
    • Respond to a changing environment

  • Finance & Operations

    • Manage Plant capacity growth
    • Analyze financial performance
    • Evaluate investment options
    • Fund capital investment

  • Teamwork

    • Allocate responsibilities fairly
    • Complete assigned tasks on time
    • Communicate problems and plans
    • Collaborate with other team members

Business Case

Students assume the role of the marketing team taking over one of six companies competing in the domestic automobile industry. Some companies are positioned as high-end niche producers while others are more value and volume driven. Each company begins the simulation with three vehicles and then must decide how best to improve their performance through improved performance in current markets and/or entering new markets. Optionally, students may compete in the B2B market and/or negotiate license agreements with other firms in the simulation.

 

Request Instructor Access to read the full StratSimChina business case!

10

Decision Periods (years)

1

Scenarios

8

Assignments

1

Business cases

Assessment Tools

The China Focused Strategy Simulation, StratSimChina, combined with the quizzes and assignments give you the tools to assess your students’ understanding of the concepts of strategy. The following grading rubric works best to assess your students’ knowledge and understanding, providing a thorough assessment.

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