StratSimChina is an emerging market strategy simulation based on the automobile industry in China. It is designed for MBA, Executive Development, or advanced undergraduate courses with a focus on competition in dynamic emerging economies. Students must manage short and long-term objectives, making integrated decisions in all functional areas. StratSimChina is idea for a one-week intensive course as it comes with four cases that can easily be used concurrently with the simulation.
Much of the complexity of the automobile industry has been simplified to allow participants to focus their time and energy on strategic issues. However, we’ve retained as much realism as possible to make it easier to quickly understand the overall environment. At its core, StratSimChina is a simulation about strategy formulation for a company doing business in China.
StratSimChina addresses the following issues:
Students assume the role of the marketing team taking over one of six companies competing in the domestic automobile industry. Some companies are positioned as high-end niche producers while others are more value and volume driven. Each company begins the simulation with three vehicles and then must decide how best to improve their performance through improved performance in current markets and/or entering new markets. Optionally, students may compete in the B2B market and/or negotiate license agreements with other firms in the simulation.
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The China Focused Strategy Simulation, StratSimChina, combined with the quizzes and assignments give you the tools to assess your students’ understanding of the concepts of strategy. The following grading rubric works best to assess your students’ knowledge and understanding, providing a thorough assessment.
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I have been using an Interpretive Simulation at both the undergraduate and the graduate level at the University of Connecticut for a number of years. I think every semester the students have walked away with knowledge and practical application of the concepts that will serve them well as they pursue their careers. The vast majority of my students have stated that the simulation made their education more real for them and they learned more about how things worked in the “real” world. In many cases, they did not want the simulation to be over. I like the simulation and all it brings to the educational experience of the students.
The most valuable overarching unique experience students get with engaging in StratSimManagement is learning to connect the dots. At the end of each semester, they often express their appreciation for the complexity, inter-connectedness, and dynamism of running a multi-billion-dollar enterprise set in the auto industry. The manner in which varying planning cycles, resource allocations, and demand generation processes intersect is the most challenging, and rewarding aspect of immersing themselves in the simulation.