In addition to the existing Green Upgrade incident, BizCafe v5 adds four more sustainability-focused incidents that bring new decisions around waste, energy use, and sourcing into the simulation:

BizCafe can now track additional sustainability metrics:

New fair-trade coffee quality options, changing Good, High, and Organic options to:

BizCafe v5 includes several model updates related to expenses, pricing, and demand.

Expenses and utilities

Pricing and demand

The 2nd edition of Brewing a Business, coming this fall, will feature new and expanded content on topics including artificial intelligence, digital marketing, establishing a value proposition, budgeting, supply chain, and more. New video interviews with entrepreneurs as well as new cases will be included in the eBook resources, along with updated quizzes, PowerPoint slides, and instructor guidance.

Beyond content, the eBook is also getting a full redesign to improve readability and appearance. We look forward to sharing this new version of Brewing a Business with you soon!

NewShoes v4 adapts seamlessly across devices.

Students benefit from quicker access to information, and instructors gain improved visibility into team strategy and decision patterns.

We’re also introducing a new pairing option that connects marketing theory with hands-on simulation.

The new edition of Principles of Marketing provides a clear, modern introduction to marketing fundamentals. NewShoes then gives students the opportunity to apply those ideas by managing an athletic shoe company and competing in dynamic markets.

The textbook also includes strong coverage of digital marketing, social media, analytics, AI, ethics, and global marketing, making it a timely and relevant complement to the simulation. To support this pairing, we’ve created a dedicated Instructor Integration Guide designed to make course planning and execution easier.

To provide students with relevant, real-world strategic challenges.

Instructors can allow Venezuela to become available for market entry later in the simulation.

This presents students with a realistic emerging market scenario—offering high growth potential and significant risk.

To provide students with realistic HR challenges.

Aligned Advertising Options: Reflecting current trends, radio spots have been dropped, and online marketing options have been expanded.

Changes to the base and optional benefits to more closely reflect what is available in Canada.

Demographics: The scenario includes Indigenous peoples and people with disabilities in the demographics and diversity-related decisions. This ensures that students encounter and learn to manage diversity that reflects the actual workforce in Canada.

Hiring and Retention: The simulation includes incidents that focus on diverse hiring pipelines and retaining a diverse workforce. This includes evaluating and modifying hiring processes to ensure they are inclusive and supportive of diverse candidates.

Equal resources and opportunity against their “peer” firms (direct competitors)

Financial Position
Firms A, B, C = Same
Firms D, E, F = Same

Home Regions:
Firms A, D = North
Firms B, E = South
Firms C, F = West

All firms directly compete in the East. Each firm has a region where they have no presence. Each firm has a region where they are a secondary player

Alternative Energy Vehicles (AEVs) play a more prominent role in the 3+3 scenario.

Students will want to consider AEVs as part of their long-term strategy.

All firms have a sedan and crossover vehicle.

A, B, C have a multipurpose vehicle (MPV).
D, E, F have a luxury class vehicle.

Performance, AEV, and truck classes may be developed and introduced.

Delivery vehicle available if playing B2B.