PharmaSim simulation and Managing Marketing in the 21st Century e-book for one discounted price!
Fully administered simulation event -allowing you to concentrate on providing an interactive learning environment.
The simulation and textbook come with teaching resources, including assignments, instructor manuals and presentations.
Interpretive’s Marketing Management simulation lets students take over marketing for the over-the-counter cold medicine (OCM) group of a consumer products company. The simulation covers market segmentation, consumer behavior, and marketing mix, with an emphasis on channel and brand management.
Managing Marketing in the 21st Century is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, the book focuses on what the prospective manager needs to know.