StratSimMarketing simulation and Managing Marketing in the 21st Century e-book for one discounted price!
Fully administered simulation event -allowing you to concentrate on providing an interactive learning environment.
The simulation and textbook come with teaching resources, including assignments, instructor manuals and presentations.
Marketing Strategy Simulation
StratSimMarketing is the most comprehensive simulation available. It provides a full marketing strategy experience where students engage as the senior management team for an auto manufacturer. For advanced classes in Marketing Strategy and Marketing Management.
Managing Marketing in the 21st Century is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, the book focuses on what the prospective manager needs to know.