PharmaSim simulation and Capon’s Framework e-book for one discounted price!
Fully administered simulation event -allowing you to concentrate on providing an interactive learning environment.
The simulation and textbook come with teaching resources, including assignments, instructor manuals and presentations.
Interpretive’s Marketing Management simulation lets students take over marketing for the over-the-counter cold medicine (OCM) group of a consumer products company. The simulation covers market segmentation, consumer behavior, and marketing mix, with an emphasis on channel and brand management.