Interpretive’s strategy simulations start with a case that defines the environment and scenario. Students deal with real world products with which they will be familiar. Throughout the simulation, students will enter a series of decisions for each period, and both instructors and students can monitor their results in comparative reports.
All of our strategy simulations provide enough decision rounds for students to see the outcomes of their decisions, strategy, and/or plan. Students will have all the information they’ll need within the simulation to make their decisions.
The simulation is terrific in that it provides class members the opportunity to experience the role of a Marketing manager – considering all of the aspects of leading a brand – both internal factors (4Ps) and also the external environment with the ability to purchase marketing research and track the results of competitors. The simulation doesn’t just reinforce the topics we cover in class; rather by involving students in the decisions, the simulation provides both a rational and emotional connection which will yield in longer term benefits in subsequent classes and their careers.
This experience, my first, with BizCafe was fantastic and I appreciate all of the support and the quality of your product.
Your team is really great, and I can't express how much I appreciate your support. It makes my job much easier.
Students overwhelmingly like this simulation. Their enthusiasm was so strong, that this year, I decided to increase the simulation period from six weeks to eight weeks. The support from Interpretive is outstanding. This simulation is one of the most useful tools I have available to me as an instructor.
Airline simulation not only tests critical thinking skills but offers my students team building in a simulated environment that transitions very well into their current or future career positions. Airline simulation allows my students to learn and respect cross functional business disciplines that are part of a university’s business curriculum, such as accounting, marketing, operations and strategic management.
From the beginning, my relationship with Interpretive felt more like a partnership than that of a customer. I have always felt that my perspective was welcomed and useful to them. I have never been let down by them. The simulation isn’t just an additional feature of my class; it is an integral component of the course.
One of the most frequent questions in my intro marketing MBA class was “How can we apply material we are learning in real life?” To answer this question I used business cases, discussed real marketing problems that got coverage in mass media, brought guest speakers from local companies… Still I felt that the question was only partially answered for my students who did not have marketing experience. New Shoes simulation helped me to finally introduce experiential learning element in my class. New Shoes simulation is a good reflection of what marketers do in real life and I am very satisfied to use it in my class.
In my years (forgotten how many, but it is quite a few) of dealing with Interpretive Simulations, I have always received excellent customer service. This year, the support team has gone over and above that standard and far exceeded my expectations. Once again, my heartfelt appreciation for your willingness to meet a customer's needs and help with problems.
NewShoes simulation allowed me to introduce something extraordinarily valuable to the classroom, experiential learning. Students end the course with a real appreciation of a well-developed marketing plan, the value of marketing research, the importance of consistency, and real life challenges business executives encounter every day.
One of my former students emailed me stating that using Airline gave him better knowledge than the textbook. Every time that I use a simulation, there is always a positive story where students gets the hands-on experience before they become successful in their professional careers.