MMA FALL EDUCATORS' CONFERENCE · SEPT 24–25 · NEW ORLEANS

Welcome to Interpretive Simulations

Here's a closer look at our marketing simulations, our new AI learning assistant, and where to find us at MMA Fall 2026.

Find us at MMA Fall 2026

Stop by our booth for a live demo, to talk through how a simulation might fit your course, or just to say hello. We’d love to connect.

JOIN OUR SESSION
Why Simulations Still Work When Students Have AI
Thursday, September 24 · 11:00–11:50 AM
Friday, September 25 · 8:00–8:50 AM
Room: Canal · Presented by Adele Anderson
VISIT OUR BOOTH
See a live demo and explore our simulations
We can walk through how a simulation fits your course, show you the new Interpretive Guide, and answer any questions about getting started.

Support is our best feature

You’re never on your own when you run an Interpretive simulation. Every instructor is partnered with a dedicated Customer Relationship Manager, backed by an experienced support team that helps with setup, administration, and questions throughout the simulation. We also work directly with students on technical issues, which gives you more time to teach, discuss results, and focus on the learning that matters.

  • A dedicated Customer Relationship Manager
  • Personal help getting your simulation up and running
  • Support with scheduling, options, assignments, and administration
  • Direct technical support for your students
  • Responses within one business day
  • Real people who know our simulations and understand the classroom
“I select Interpretive for your customer service. Of all the simulation providers, your company offers the BEST customer service, hands down.”
“Interpretive’s great support took away a lot of the stress and anxiety I had with running such a simulation for the first time … excellent experience overall for myself and my class.”
“I have never had better customer service professionally from a company. The staff is ridiculously attentive and always helpful.”
98%
Customer Satisfaction
10,051
Instructors
1,877
Schools
96
Countries

Interpretive Marketing Simulations

Our Marketing simulations show students how the knowledge they’ve learned applies to a real business. Students gain a practical understanding of what it takes to run a successful marketing department, but they also learn how the concepts they’ve experienced in your class will apply in their future career.

Our Marketing simulations complement traditional teaching methods, with numerous additional resources to make their experience well-rounded. Think of it as a simulated internship! All of our simulations start with a case that defines the environment and scenario. Throughout the simulation, students enter a series of decisions for each period, and both instructors and students can monitor their results in comparative reports, with enough decision rounds to see the outcomes of their decisions, strategy, and plan.

NewShoes

NewShoes
INTRODUCTION TO MARKETING
As an introduction to marketing simulation, NewShoes covers marketing concepts at a basic level by focusing on the roles of price, product, promotion, and place. Student teams manage the marketing decisions for a simulated athletic shoe company and compete to become the industry leader in market share and profitability.

PharmaSim

PharmaSim
MARKETING MANAGEMENT
PharmaSim is a marketing management simulation that gives students experience with brand management using the over-the-counter cold medicine industry. Students explore and analyze rich customer and competitor data, wrestle with their marketing mix, and strive to create awareness for their products.

CountryManager

CountryManager
INTERNATIONAL MARKETING
CountryManager focuses on the issues of international market entry and expansion. Students learn the importance of targeting consumer segments and how to best position brands, gaining experience in market entry, segmentation and targeting, and the 4Ps in an international context. Two scenarios are available: Latin America or Asia.

StratSimMarketing

StratSimMarketing
MARKETING STRATEGY
StratSimMarketing is a comprehensive marketing strategy simulation based on the automobile industry that demonstrates the impact of marketing decisions on the other functional areas of the business. Teams target consumer segments and B2B opportunities using advanced marketing research techniques such as conjoint analysis, perceptual mapping, and concept testing.

Meet the Interpretive Guide

The Interpretive Guide is a new AI-powered learning assistant for Interpretive simulations. It’s designed to support instructors and students by helping explain how the simulation works, what reports and results mean, and how to think about results. It draws exclusively from Interpretive’s official materials and is built to support learning without replacing the instructor or telling students what decisions to make.

Grounded in Interpretive’s materials
Answers draw only from Interpretive’s official content. No hallucinated advice from the open web.
Won’t tell students what to decide
It explains, clarifies, and points to tradeoffs, then steps back. The decision stays with the student.
Role-aware support
Students see student-level help. Instructors see setup details and incident options that students never see.

See what Interpretive Simulations can do for you and your students

We look forward to connecting with you at MMA Fall 2026!