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The simulation was fantastic. My students learned so much more than would have in a typical class. The support was great! Thanks so much. If I teach this class again I’ll definitely be using your software.
By using Airline simulation, my students get hands-on experience of making exact strategic decisions they have to make as executives of real-world companies. To win the game they become critical thinkers, not just college students majoring in business. The simulation also provides students a tactful way to fill the gaps of theory and practical experience. Students are given a real-life environment in which they may practice what they learn in the business classes and advance their analytical, planning and evaluating skills.
Airline simulation not only tests critical thinking skills but offers my students team building in a simulated environment that transitions very well into their current or future career positions. Airline simulation allows my students to learn and respect cross functional business disciplines that are part of a university’s business curriculum, such as accounting, marketing, operations and strategic management.
One of my former students emailed me stating that using Airline gave him better knowledge than the textbook. Every time that I use a simulation, there is always a positive story where students gets the hands-on experience before they become successful in their professional careers.
From the beginning, my relationship with Interpretive felt more like a partnership than that of a customer. I have always felt that my perspective was welcomed and useful to them. I have never been let down by them. The simulation isn’t just an additional feature of my class; it is an integral component of the course.
We have used HRManagement for a number of years now, and we are consistently impressed with both the depth of the simulation as well as the support received. The simulation provides our students with realistic decisions to be made, and, importantly, helps students understand the consequences of their decisions. It is difficult to get the balance right – too simple, and the simulation becomes boring; too complex, and the learning points are lost. This simulation strikes the right balance to make it fun, challenging, rewarding and useful. In addition, we receive wonderful, prompt support from everyone at Interpretive. They listen to our needs, and help both Faculty and students quickly and with a minimum of fuss – exactly what we are looking for.
Many of my student commented about not having an opportunity to do a budget on their jobs and others shied away from anything that had to do with numbers. But at the end of the course, students commented that they had a better grasps to budgets and were confident that they can develop, monitor etc. budgets.
Students in my classes learn significantly more, and retain their new knowledge longer, when they have the opportunity to put learning to use. I have found business simulation games to be an excellent way to put knowledge to active use in my online classes, especially as online classes do not allow for face-to-face interaction as a classroom situation does.
Country Manager provides, through an experiential learning platform, an immersion into the role and responsibilities of marketing and brand managers. From a department perspective, the Country Manager experience has increased the marketing acumen of our average MBA student and has also has resulted in a greater number of students who express an interest in pursuing a marketing career. Working with Interpretive has been delightful. Their support staff has been super- their response time to correct student issues has been remarkable and have exceeded my expectation on all “service” dimensions.
The CountryManager simulation is an adventure in experiential learning. It provides students with all the skills they would need to take a firm and a product suite to Latin America or Asia. It is versatile enough that students can implement a variety of strategies. More abstractly, it provides students with the experience of competing on innovation. They create innovation, introduce it to a new system that reacts to it, and compete with it. The Interpretive staff are like collaborative partners. And even better, you work with the same people over the semesters and years.
I used the Country Manager simulation last semester for the first time to teach a senior level International Marketing class. As teachers we tend to teach our students in a linear way, perhaps due to the fact that chapters in traditional text books are divided up by topic. One week we teach distribution, the next we teach cultural differences, the next pricing, etc. Using the simulation as the basis for the whole class enabled the students to get an understanding of how all the different variables interact and how important interdependent decision making becomes in the complex world of International marketing. It was a great experience for all concerned and I will be using it again next semester.
The most important part of a simulation is experiencing the outcomes of decisions that they would not otherwise experience without the simulation. Good or bad, students gain an understanding of the consequences of their decisions and are empowered by the results they generate. Even if the aftermath of a given round is not particularly successful, it provides an engaging and often riveting opportunity to diagnose what went wrong and correct these errors. This would not be possible without living through the highs and lows of consecutive rounds of decision making using Country Manager. The simulation brings the material to life, makes my students excited to learn and apply their knowledge in this highly realistic industry environment.
The depth and the realism of the Country Manager simulation obliges them to collaborate continually, to integrate and discuss their marketing knowledge and perceptions, and to learn to have confidence in students from other cultures. They are at times very surprised to learn that different cultures think very differently about markets and marketing decisions. They would not have had such an opportunity to personally grow in a simple case analysis or term project.
I have been using an Interpretive Simulation at both the undergraduate and the graduate level at the University of Connecticut for a number of years. I think every semester the students have walked away with knowledge and practical application of the concepts that will serve them well as they pursue their careers. The vast majority of my students have stated that the simulation made their education more real for them and they learned more about how things worked in the “real” world. In many cases, they did not want the simulation to be over. I like the simulation and all it brings to the educational experience of the students.
NewShoes simulation allowed me to introduce something extraordinarily valuable to the classroom, experiential learning. Students end the course with a real appreciation of a well-developed marketing plan, the value of marketing research, the importance of consistency, and real life challenges business executives encounter every day.
The simulation worked great for my class as it has for the past 5 years!! I can’t see ever teaching the HRM class without using the Interpretive simulation!
You have assisted GREATLY! Thank you so much! It has been a while since I did this simulation and although I am a little rusty, I realize why this is such a GREAT PROGRAM! Again, thanks to you and all those GREAT PEOPLE at Interpretive Simulation!
I just wanted to say that your company's support is the quickest, friendliest and most efficient I've ever encountered. I know that several other faculty here have said the same thing. We sincerely appreciate it!