Our business simulations for marketing classes place the student into the role of marketing manager, brand manager, or a member of the marketing team.
Thank you as always for a great semester! The students enjoyed the sim and I will be using it again.
I was a bit apprehensive when I learned that I had to use a simulation in my class since I have never used it before. But after working through it, I got a hang of it in about the second week and that is when I saw the full benefit of it. Most students shared that same sentiment. Many of my student commented about not having an opportunity to do a budget on their jobs and others shied away from anything that had to do with numbers. But at the end of the course, students commented that they had a better grasps to budgets and were confident that they can develop, monitor etc. budgets. Students had a challenge with staffing plans because it was new to them but the all did well.
What I like most about the simulation was the fact that as students decreased or increased budgets they saw how it impacted key performance indicators like quality, absenteeism, etc. I really enjoyed the simulation and am looking forward to using it in the future.
Interpretive Simulations provide a unique opportunity to practice environmental contingencies. It also offers my class an opportunity to learn from failure – to essentially become ‘inoculated against failure”, further increasing the chances of subsequent entrepreneurial learning. In addition, the Entrepreneur simulation allows me to utilize 12 “ethical events” that occur throughout the semester. These events provide an excellent opportunity to discuss how business and entrepreneurial leaders are forced to examine their own ethical compass as they build and advance their firms. Because the events are embedded in the simulation, students tend to become committed to one ethical decision or another. This provides excellent classroom debate and learning opportunities on ethical issues that are unparalleled.
Further, students overwhelmingly like this simulation. Their enthusiasm was so strong, that this year, I decided to increase the simulation period from six weeks to eigh...
Country Manager provides, through an experiential learning platform, an immersion into the role and responsibilities of marketing and brand managers. I selected Country Manager since it was, in my judgment, the best platform to make marketing real. In my opinion the benefits derived from Country Manager far outweigh the costs. This is true from both the student and faculty perspective. I have found that students appreciate the hands-on experience that Country Manager offers.
From a department perspective, the Country Manager experience has increased the marketing acumen of our average MBA student and has also has resulted in a greater number of students who express an interest in pursuing a marketing career. Working with Interpretive has been delightful. Their support staff has been super- their response time to correct student issues has been remarkable and have exceeded my expectation on all “service” dimensions
The most important part of a simulation is experiencing the outcomes of decisions that they would not otherwise experience without the simulation. Good or bad, students gain an understanding of the consequences of their decisions and are empowered by the results they generate. Even if the aftermath of a given round is not particularly successful, it provides an engaging and often riveting opportunity to diagnose what went wrong and correct these errors.
This would not be possible without living through the highs and lows of consecutive rounds of decision making using Country Manager. The simulation brings the material to life, makes my students excited to learn and apply their knowledge in this highly realistic industry environment.
I have been using the BizCafe simulation for the last 5 years and have found it to be extremely helpful in teaching students to understand how decisions in one business situation impact all the other functional areas. For example, if a team offers coupons (Marketing), they will need to have more coffee/cups/servers (Operations/Management) to handle the extra customers expected. When they don’t do this, it forces them to ask questions about their decisions, based on the feedback provided by the simulation. I believe the simulation helps them begin to take a big picture view of business, rather than focusing on a specific functional area.
In the Manning School of Business, we often talk about the need to break down the “silos” of the functional areas, and help students to understand how communication between these areas is critical to the success of the company. BizCafe provides an opportunity for students to experience this early (freshman year) in their academic careers, ...
The most valuable overarching unique experience students get with engaging in StratSimManagement is learning to connect the dots. At the end of each semester, they often express their appreciation for the complexity, inter-connectedness, and dynamism of running a multi-billion-dollar enterprise set in the auto industry. The manner in which varying planning cycles, resource allocations, and demand generation processes intersect is the most challenging, and rewarding aspect of immersing themselves in the simulation.