Interpretive’s management simulations start with a case that defines the environment and scenario. Students deal with real world products with which they will be familiar. Throughout the simulation, students will enter a series of decisions for each period, and both instructors and students can monitor their results in comparative reports.
All of our management simulations provide enough decision rounds for students to see the outcomes of their decisions, strategy, and/or plan. Students will have all the information they’ll need within the simulation to make their decisions.
NewShoes simulation allowed me to introduce something extraordinarily valuable to the classroom, experiential learning. Students end the course with a real appreciation of a well-developed marketing plan, the value of marketing research, the importance of consistency, and real life challenges business executives encounter every day.
Students overwhelmingly like this simulation. Their enthusiasm was so strong, that this year, I decided to increase the simulation period from six weeks to eight weeks. The support from Interpretive is outstanding. This simulation is one of the most useful tools I have available to me as an instructor.
This experience, my first, with BizCafe was fantastic and I appreciate all of the support and the quality of your product.
Country Manager provides, through an experiential learning platform, an immersion into the role and responsibilities of marketing and brand managers. From a department perspective, the Country Manager experience has increased the marketing acumen of our average MBA student and has also has resulted in a greater number of students who express an interest in pursuing a marketing career. Working with Interpretive has been delightful. Their support staff has been super- their response time to correct student issues has been remarkable and have exceeded my expectation on all “service” dimensions.
The simulation is terrific in that it provides class members the opportunity to experience the role of a Marketing manager – considering all of the aspects of leading a brand – both internal factors (4Ps) and also the external environment with the ability to purchase marketing research and track the results of competitors. The simulation doesn’t just reinforce the topics we cover in class; rather by involving students in the decisions, the simulation provides both a rational and emotional connection which will yield in longer term benefits in subsequent classes and their careers.
I have been using an Interpretive Simulation at both the undergraduate and the graduate level at the University of Connecticut for a number of years. I think every semester the students have walked away with knowledge and practical application of the concepts that will serve them well as they pursue their careers. The vast majority of my students have stated that the simulation made their education more real for them and they learned more about how things worked in the “real” world. In many cases, they did not want the simulation to be over. I like the simulation and all it brings to the educational experience of the students.
I have found the Interpretive Simulation experience to be a catalyst for team members to interact with one another in and out of class. I also believe it has contributed to their social development, which is critical for freshmen, most of whom are on their own for the first time.
We decided to use BizCafe as a project that we believed would provide the students the opportunity to work in cross-cultural teams and also give them some practical business experience. BizCafe didn't disappoint….The BizCafe game was great because it was very easy to administer and provided a great way to deliver the key concepts of Introduction to Business in a very practical manner.
The CountryManager simulation is an adventure in experiential learning. It provides students with all the skills they would need to take a firm and a product suite to Latin America or Asia. It is versatile enough that students can implement a variety of strategies. More abstractly, it provides students with the experience of competing on innovation. They create innovation, introduce it to a new system that reacts to it, and compete with it. The Interpretive staff are like collaborative partners. And even better, you work with the same people over the semesters and years.
Students in my classes learn significantly more, and retain their new knowledge longer, when they have the opportunity to put learning to use. I have found business simulation games to be an excellent way to put knowledge to active use in my online classes, especially as online classes do not allow for face-to-face interaction as a classroom situation does.