Students love the competition and the simulation allows them to engage with other students in a realistic scenario. A textbook looks at marketing topics individually, the simulation provides an opportunity for students to integrate the information from the chapters into a consistent strategy.
I have used the StratSimMarketing simulation for several terms now in my MBA Marketing Strategy course at the University of South Florida Muma College of Business and students have been very pleased with it, especially as it helps them to apply the marketing management principles they learned in other courses.
With the simulation students start to understand how system works, instead of looking at each discipline in isolation. They realize the importance of environmental scanning and understanding what competition, government, and nature will do and how this will influence their business. Finally, the simulation points out to students that success does not happen overnight. They have to work hard and be persistent in their efforts in order to achieve their goals.
Simulations inject competition, consequences and the critical temporal variable into traditional case study analysis. It is as close to the real world business environment as you can get in a classroom. And it is fun. Today’s students are gamers. They love this online, competitive gaming situation. Simulations are a win-win for all.
I have been using StratSimMarketing for years. The peer-to-peer competition is engaging and the decisions students need to make are relevant to help them understand not only marketing, but also the value of research, operations and finance. I also appreciate the flexibility in turning some options on or off, and the responsive support team.
I find StratSim provides an excellent amount of realism and really pushes students to integrate what they know about various functional areas. Interpretive provides exceptional service and support for Instructors and Students alike.