The simulation is terrific in that it provides class members the opportunity to experience the role of a Marketing manager – considering all of the aspects of leading a brand – both internal factors (4Ps) and also the external environment with the ability to purchase marketing research and track the results of competitors. The simulation doesn’t just reinforce the topics we cover in class; rather by involving students in the decisions, the simulation provides both a rational and emotional connection which will yield in longer term benefits in subsequent classes and their careers.

Jim Thompson

From the beginning, my relationship with Interpretive felt more like a partnership than that of a customer. I have always felt that my perspective was welcomed and useful to them. I have never been let down by them. The simulation isn’t just an additional feature of my class; it is an integral component of the course.

Timothy B. Palmer - Western Michigan University

I have found the Interpretive Simulation experience to be a catalyst for team members to interact with one another in and out of class. I also believe it has contributed to their social development, which is critical for freshmen, most of whom are on their own for the first time.

Martin Cohen - Pace University

This experience, my first, with BizCafe was fantastic and I appreciate all of the support and the quality of your product.

Randall Ugolini - Georgian College

I have used PharmaSim in MBA classes for several years and found it a great method for enhanced and enriched learning. This is the first time using it with Undergrads and it turned out so well that I regret not using it sooner.

Kevin Upton - Indiana University at South Bend

The most valuable overarching unique experience students get with engaging in StratSimManagement is learning to connect the dots. At the end of each semester, they often express their appreciation for the complexity, inter-connectedness, and dynamism of running a multi-billion-dollar enterprise set in the auto industry. The manner in which varying planning cycles, resource allocations, and demand generation processes intersect is the most challenging, and rewarding aspect of immersing themselves in the simulation.

Dilip Mirchandani - Rowan University

You guys in Interpretive's customer support team provide the fastest turnaround on customer requests on this (and probably any other) planet!

Rabikar Chatterjee - University of Pittsburgh

I have used the StratSimMarketing simulation for several terms now in my MBA Marketing Strategy course at the University of South Florida Muma College of Business and students have been very pleased with it, especially as it helps them to apply the marketing management principles they learned in other courses.

James R. Stock - University of South Florida

As always, thanks for the great support! It’s always great working with everyone at Interpretive!

Chad Depperschmidt-Oklahoma State University

By using Airline simulation, my students get hands-on experience of making exact strategic decisions they have to make as executives of real-world companies. To win the game they become critical thinkers, not just college students majoring in business. The simulation also provides students a tactful way to fill the gaps of theory and practical experience. Students are given a real-life environment in which they may practice what they learn in the business classes and advance their analytical, planning and evaluating skills.

Wei He - Purdue University - Northwest