Marketing Simulations

Our marketing simulations place the student into the role of marketing manager, brand manager or a member of the management team.

Using our marketing simulations will be an exciting and rewarding experience for you and your students. Students will gain a practical understanding of what it takes to run a successful marketing department. Our marketing simulations are excellent complement to traditional teaching methods, allowing students to apply marketing concepts in a dynamic, integrative environment.

Interpretive marketing simulations start with a case that defines the environment and scenario. Students are not dealing with fictional products but products from the real world, with which they will be familiar. Throughout the simulation, students will enter a series of decisions each period. All of our marketing simulations provide enough decision rounds for students to play out their marketing strategy and see the outcomes of their decisions. Students will have all the information they’ll need within the simulation to make their decisions!

Marketing Simulations-Marketing Principles Simulation

NewShoes

Introduction to Marketing
Simulation

Introductory
Marketing Principles
Introduction to Marketing
Consumer Apparel Manufacturer -Athletic Shoes
Maximum number of decision rounds -12
Suggested time per decision round:
45 mins – 1 hour
Direct Competition

MarketShare

Marketing Principles
Simulation

Intermediate
Marketing Principles
Introduction to Marketing
Consumer packaged goods manufacturer – OTC cold medicine
Maximum number of decision rounds
-6 (years)
Suggested time per decision round:
1 – 1 1/2 hours
Benchmark Competition

PharmaSim

Marketing Management
Simulation

Advanced
Brand Management
Marketing Management
Consumer packaged goods manufacturer – OTC cold medicine
Maximum number of decision rounds -10 (years)
Suggested time per decision round:
1 1/2 – 2 hours
Benchmark Competition

CountryManager

International Marketing
Simulation

Advanced
International/Global Marketing
International Business
Consumer packaged goods manufacturer – toothpaste
Maximum number of decision rounds -10 (years)
Suggested time per decision round:
1 1/2 – 2 hours
Benchmark Competition

StratSimMarketing

Marketing Strategy
Simulation

Advanced
Marketing Strategy
Marketing Management
Consumer Durables Manufacturer – Automobile
Maximum number of decision rounds -10 (years)
Suggested time per decision round:
2 – 2 1/2 hours
Direct Competition

“The simulation is terrific in that it provides class members the opportunity to experience the role of a Marketing manager – considering all of the aspects of leading a brand – both internal factors (4Ps) and also the external environment with the ability to purchase marketing research and track the results of competitors. The simulation doesn’t just re-inforce the topics we cover in class; rather by involving students in the decisions, the simulation provides both a rational and emotional connection which will yield in longer term benefits in subsequent classes and their careers.”

-Jim Thompson, Temple University