Business Simulations
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MARKETING SIMULATIONS

Our marketing simulations are an excellent complement to traditional teaching methods,
allowing students to apply marketing concepts in a dynamic, integrative environment.

MARKETING SIMULATIONS

Interpretive marketing simulations start with a case that defines the environment and scenario. Students deal with real world products with which they will be familiar. Throughout the simulation, students will enter a series of decisions each period. All of our marketing simulations provide enough decision rounds for students to play out their marketing strategy and see the outcomes of their decisions. Students will have all the information they’ll need within the simulation to make their decisions!
Marketing Simulations-Marketing Principles Simulation
NewShoes
Introduction to Marketing
Simulation
 
  • Introductory
  • Marketing Principles
    Introduction to Marketing
  • Consumer Apparel Manufacturer -Athletic Shoes
  • Maximum number of decision rounds - 12
  • Suggested time per decision round:
    45 min – 1 hour
  • Direct Competition
  • Academic: $29.95/student USD
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Marketing Simulations- Marketing Principles Simulation
MarketShare
Marketing Principles
Simulation
 
  • Intermediate
  • Marketing Principles
    Introduction to Marketing
  • Consumer packaged goods manufacturer – OTC cold medicine
  • Maximum number of decision rounds - 6 (years)
  • Suggested time per decision round:
    1 – 1 1/2 hours
  • Benchmark Competition
  • Academic: $29.95/student USD
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Marketing Simulations- Marketing Management Simulation
PharmaSim
Marketing Management
Simulation
 
  • Advanced
  • Brand Management
    Marketing Management
  • Consumer packaged goods manufacturer – OTC cold medicine
  • Maximum number of decision rounds - 10 (years)
  • Suggested time per decision round:
    1 1/2 – 2 hours
  • Benchmark Competition
  • Academic: $39.95/student USD
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Marketing Simulations-International Marketing Simulation
CountryManager
International Marketing
Simulation
 
  • Advanced
  • International/Global Marketing
    International Business
  • Consumer packaged goods manufacturer – toothpaste
  • Maximum number of decision rounds - 10 (years)
  • Suggested time per decision round:
    1 1/2 – 2 hours
  • Benchmark Competition
  • Academic: $39.95/student USD
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Marketing Simulations- Marketing Strategy Simulation
StratSimMarketing
Marketing Strategy
Simulation
 
  • Advanced
  • Marketing Strategy
    Marketing Management
  • Consumer Durables Manufacturer – Automobile
  • Maximum number of decision rounds - 10 (years)
  • Suggested time per decision round:
    2 – 2 1/2 hours
  • Direct Competition
  • Academic: $49.95/student USD
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