Marketing Simulations

Apply marketing concepts in a dynamic, integrative environment

Marketing Simulations Overview

Interpretive’s marketing simulations start with a case that defines the environment and scenario. Students deal with real world products with which they will be familiar. Throughout the simulation, students will enter a series of decisions for each period, and both instructors and students can monitor their results in comparative reports.

All of our marketing simulations provide enough decision rounds for students to see the outcomes of their decisions, strategy, and/or plan. Students will have all the information they’ll need within the simulation to make their decisions.

Introduction to Marketing Simulation
Difficulty Level Introductory
Consumer Apparel Manufacturer Athletic Shoes
Decision rounds 12
Suggested time per decision round 45 min – 1 hour
Competition Type Direct
Marketing Principles Simulation
Difficulty Level Intermediate
Consumer packaged goods manufacturer OTC cold medicine
Decision rounds 6 (years)
Suggested time per decision round 1 – 1 1/2 hours
Competition Type Benchmark
Marketing Management Simulation
Difficulty Level Advanced
Consumer packaged goods manufacturer OTC cold medicine
Decision rounds 10 (years)
Suggested time per decision round 1 1/2 – 2 hours
Competition Type Benchmark
International Marketing Simulation
Difficulty Level Advanced
Consumer packaged goods manufacturer Toothpaste
Decision rounds 10 (years)
Suggested time per decision round 1 1/2 – 2 hours
Competition Type Benchmark
MARKETING STRATEGY SIMULATION
Difficulty Level Advanced
Consumer Durables Manufacturer Automobile
Decision rounds 10 (years)
Suggested time per decision round 2 – 2 1/2 hours
Competition Type Direct

What do our customers say:

  • The CountryManager simulation is an adventure in experiential learning. It provides students with all the skills they would need to take a firm and a product suite to Latin America or Asia. It is versatile enough that students can implement a variety of strategies. More abstractly, it provides students with the experience of competing on innovation. They create innovation, introduce it to a new system that reacts to it, and compete with it. The Interpretive staff are like collaborative partners. And even better, you work with the same people over the semesters and years.

    Yorgos Marinakis - University of New Mexico

  • The simulation is excellent and is one way I’ve found to pull the importance of cross-functionality in business into every decision. It definitely helps students have a better understanding.

    Deborah Finch

  • I have used PharmaSim in MBA classes for several years and found it a great method for enhanced and enriched learning. This is the first time using it with Undergrads and it turned out so well that I regret not using it sooner.

    Kevin Upton - Indiana University at South Bend

  • Many of my student commented about not having an opportunity to do a budget on their jobs and others shied away from anything that had to do with numbers. But at the end of the course, students commented that they had a better grasps to budgets and were confident that they can develop, monitor etc. budgets.

    Anthony Benjamin - Indiana Wesleyan University

  • The simulation worked great for my class as it has for the past 5 years!! I can’t see ever teaching the HRM class without using the Interpretive simulation!

    Dean Kent - Lindenwood University

  • Airline simulation not only tests critical thinking skills but offers my students team building in a simulated environment that transitions very well into their current or future career positions. Airline simulation allows my students to learn and respect cross functional business disciplines that are part of a university’s business curriculum, such as accounting, marketing, operations and strategic management.

    George Gannage - Embry-Riddle Aeronautical University

  • I am writing to express my appreciation to the Interpretive Team for the terrific support you provided (again) to my students and me. Having used the simulation in three previous classes, I continue to greatly appreciate the assistance and guidance providing by your organization. Thank you very much!

    Zach Oppenheimer

  • This is my second semester using this simulation and I have only had positive responses from the students. As a teacher I use it as an emphasis when teaching. Anytime I need help I get a very quick response.

    Mollie Andrae - Pensacola State College

  • As always, thanks for the great support! It’s always great working with everyone at Interpretive!

    Chad Depperschmidt-Oklahoma State University

  • Students have the opportunities to take on leadership roles and to learn about team processes in an experiential fashion. As an instructor, I can focus on one-on-team and one-on-one coaching; this creates an effective learning environment and a virtuous circle where we share our knowledge and enthusiasm.

    Michael A. Yahr - Robert Morris University