Marketing Simulations

Apply marketing concepts in a dynamic, integrative environment

Marketing Simulations Overview

Interpretive’s marketing simulations start with a case that defines the environment and scenario. Students deal with real world products with which they will be familiar. Throughout the simulation, students will enter a series of decisions for each period, and both instructors and students can monitor their results in comparative reports.

All of our marketing simulations provide enough decision rounds for students to see the outcomes of their decisions, strategy, and/or plan. Students will have all the information they’ll need within the simulation to make their decisions.

Introduction to Marketing Simulation
Difficulty Level Introductory
Consumer Apparel Manufacturer Athletic Shoes
Decision rounds 12
Suggested time per decision round 45 min – 1 hour
Competition Type Direct
Marketing Principles Simulation
Difficulty Level Intermediate
Consumer packaged goods manufacturer OTC cold medicine
Decision rounds 6 (years)
Suggested time per decision round 1 – 1 1/2 hours
Competition Type Benchmark
Marketing Management Simulation
Difficulty Level Advanced
Consumer packaged goods manufacturer OTC cold medicine
Decision rounds 10 (years)
Suggested time per decision round 1 1/2 – 2 hours
Competition Type Benchmark
International Marketing Simulation
Difficulty Level Advanced
Consumer packaged goods manufacturer Toothpaste
Decision rounds 10 (years)
Suggested time per decision round 1 1/2 – 2 hours
Competition Type Benchmark
MARKETING STRATEGY SIMULATION
Difficulty Level Advanced
Consumer Durables Manufacturer Automobile
Decision rounds 10 (years)
Suggested time per decision round 2 – 2 1/2 hours
Competition Type Direct

What do our customers say:

  • The CountryManager simulation is an adventure in experiential learning. It provides students with all the skills they would need to take a firm and a product suite to Latin America or Asia. It is versatile enough that students can implement a variety of strategies. More abstractly, it provides students with the experience of competing on innovation. They create innovation, introduce it to a new system that reacts to it, and compete with it. The Interpretive staff are like collaborative partners. And even better, you work with the same people over the semesters and years.

    Yorgos Marinakis - University of New Mexico

  • I wanted to express my appreciation for the outstanding support provided by the staff at Interpretive Simulations. Whenever I had an issue; and there were more than I anticipated (all due to students); your team responded rapidly with clear instructions on how to resolve them.

    Ernest Oliveira - Indian River State College

  • As always, thanks for the great support! It’s always great working with everyone at Interpretive!

    Chad Depperschmidt-Oklahoma State University

  • The simulation is terrific in that it provides class members the opportunity to experience the role of a Marketing manager – considering all of the aspects of leading a brand – both internal factors (4Ps) and also the external environment with the ability to purchase marketing research and track the results of competitors. The simulation doesn’t just reinforce the topics we cover in class; rather by involving students in the decisions, the simulation provides both a rational and emotional connection which will yield in longer term benefits in subsequent classes and their careers.

    Jim Thompson

  • We decided to use BizCafe as a project that we believed would provide the students the opportunity to work in cross-cultural teams and also give them some practical business experience. BizCafe didn't disappoint….The BizCafe game was great because it was very easy to administer and provided a great way to deliver the key concepts of Introduction to Business in a very practical manner.

    Lisa Cherivtch - Oakton Community College

  • The most valuable overarching unique experience students get with engaging in StratSimManagement is learning to connect the dots. At the end of each semester, they often express their appreciation for the complexity, inter-connectedness, and dynamism of running a multi-billion-dollar enterprise set in the auto industry. The manner in which varying planning cycles, resource allocations, and demand generation processes intersect is the most challenging, and rewarding aspect of immersing themselves in the simulation.

    Dilip Mirchandani - Rowan University

  • You guys in Interpretive's customer support team provide the fastest turnaround on customer requests on this (and probably any other) planet!

    Rabikar Chatterjee - University of Pittsburgh

  • This experience, my first, with BizCafe was fantastic and I appreciate all of the support and the quality of your product.

    Randall Ugolini - Georgian College

  • The simulation is excellent and is one way I’ve found to pull the importance of cross-functionality in business into every decision. It definitely helps students have a better understanding.

    Deborah Finch

  • As always. Customer service at interpretive.com is 100% reliable.

    Christophe Rethore - ICN Business School