Interpretive’s marketing simulations start with a case that defines the environment and scenario. Students deal with real world products with which they will be familiar. Throughout the simulation, students will enter a series of decisions for each period, and both instructors and students can monitor their results in comparative reports.
All of our marketing simulations provide enough decision rounds for students to see the outcomes of their decisions, strategy, and/or plan. Students will have all the information they’ll need within the simulation to make their decisions.
As always, thanks for the great support! It’s always great working with everyone at Interpretive!
We have used HRManagement for a number of years now, and we are consistently impressed with both the depth of the simulation as well as the support received. The simulation provides our students with realistic decisions to be made, and, importantly, helps students understand the consequences of their decisions. It is difficult to get the balance right – too simple, and the simulation becomes boring; too complex, and the learning points are lost. This simulation strikes the right balance to make it fun, challenging, rewarding and useful. In addition, we receive wonderful, prompt support from everyone at Interpretive. They listen to our needs, and help both Faculty and students quickly and with a minimum of fuss – exactly what we are looking for.
I have found the Interpretive Simulation experience to be a catalyst for team members to interact with one another in and out of class. I also believe it has contributed to their social development, which is critical for freshmen, most of whom are on their own for the first time.
You guys in Interpretive's customer support team provide the fastest turnaround on customer requests on this (and probably any other) planet!
I am writing to express my appreciation to the Interpretive Team for the terrific support you provided (again) to my students and me. Having used the simulation in three previous classes, I continue to greatly appreciate the assistance and guidance providing by your organization. Thank you very much!
I have used the StratSimMarketing simulation for several terms now in my MBA Marketing Strategy course at the University of South Florida Muma College of Business and students have been very pleased with it, especially as it helps them to apply the marketing management principles they learned in other courses.
We decided to use BizCafe as a project that we believed would provide the students the opportunity to work in cross-cultural teams and also give them some practical business experience. BizCafe didn't disappoint….The BizCafe game was great because it was very easy to administer and provided a great way to deliver the key concepts of Introduction to Business in a very practical manner.
NewShoes simulation allowed me to introduce something extraordinarily valuable to the classroom, experiential learning. Students end the course with a real appreciation of a well-developed marketing plan, the value of marketing research, the importance of consistency, and real life challenges business executives encounter every day.
As a first time adopter of the simulation I could not be more impressed and delighted to receive this tremendous and timely assistance.
The CountryManager simulation is an adventure in experiential learning. It provides students with all the skills they would need to take a firm and a product suite to Latin America or Asia. It is versatile enough that students can implement a variety of strategies. More abstractly, it provides students with the experience of competing on innovation. They create innovation, introduce it to a new system that reacts to it, and compete with it. The Interpretive staff are like collaborative partners. And even better, you work with the same people over the semesters and years.