Interpretive’s marketing simulations start with a case that defines the environment and scenario. Students deal with real world products with which they will be familiar. Throughout the simulation, students will enter a series of decisions for each period, and both instructors and students can monitor their results in comparative reports.
All of our marketing simulations provide enough decision rounds for students to see the outcomes of their decisions, strategy, and/or plan. Students will have all the information they’ll need within the simulation to make their decisions.
I am writing to express my appreciation to the Interpretive Team for the terrific support you provided (again) to my students and me. Having used the simulation in three previous classes, I continue to greatly appreciate the assistance and guidance providing by your organization. Thank you very much!
The depth and the realism of the Country Manager simulation obliges them to collaborate continually, to integrate and discuss their marketing knowledge and perceptions, and to learn to have confidence in students from other cultures. They are at times very surprised to learn that different cultures think very differently about markets and marketing decisions. They would not have had such an opportunity to personally grow in a simple case analysis or term project.
With the simulation students start to understand how system works, instead of looking at each discipline in isolation. They realize the importance of environmental scanning and understanding what competition, government, and nature will do and how this will influence their business. Finally, the simulation points out to students that success does not happen overnight. They have to work hard and be persistent in their efforts in order to achieve their goals.
I wanted to express my appreciation for the outstanding support provided by the staff at Interpretive Simulations. Whenever I had an issue; and there were more than I anticipated (all due to students); your team responded rapidly with clear instructions on how to resolve them.
Students have the opportunities to take on leadership roles and to learn about team processes in an experiential fashion. As an instructor, I can focus on one-on-team and one-on-one coaching; this creates an effective learning environment and a virtuous circle where we share our knowledge and enthusiasm.
As always. Customer service at interpretive.com is 100% reliable.
I have been using an Interpretive Simulation at both the undergraduate and the graduate level at the University of Connecticut for a number of years. I think every semester the students have walked away with knowledge and practical application of the concepts that will serve them well as they pursue their careers. The vast majority of my students have stated that the simulation made their education more real for them and they learned more about how things worked in the “real” world. In many cases, they did not want the simulation to be over. I like the simulation and all it brings to the educational experience of the students.
The simulation was fantastic. My students learned so much more than would have in a typical class. The support was great! Thanks so much. If I teach this class again I’ll definitely be using your software.
I have found the Interpretive Simulation experience to be a catalyst for team members to interact with one another in and out of class. I also believe it has contributed to their social development, which is critical for freshmen, most of whom are on their own for the first time.
You have assisted GREATLY! Thank you so much! It has been a while since I did this simulation and although I am a little rusty, I realize why this is such a GREAT PROGRAM! Again, thanks to you and all those GREAT PEOPLE at Interpretive Simulation!