Marketing Simulations

Apply marketing concepts in a dynamic, integrative environment

Marketing Simulations Overview

Interpretive’s marketing simulations start with a case that defines the environment and scenario. Students deal with real world products with which they will be familiar. Throughout the simulation, students will enter a series of decisions for each period, and both instructors and students can monitor their results in comparative reports.

All of our marketing simulations provide enough decision rounds for students to see the outcomes of their decisions, strategy, and/or plan. Students will have all the information they’ll need within the simulation to make their decisions.

Introduction to Marketing Simulation
Difficulty Level Introductory
Consumer Apparel Manufacturer Athletic Shoes
Decision rounds 12
Suggested time per decision round 45 min – 1 hour
Competition Type Direct
Marketing Principles Simulation
Difficulty Level Intermediate
Consumer packaged goods manufacturer OTC cold medicine
Decision rounds 6 (years)
Suggested time per decision round 1 – 1 1/2 hours
Competition Type Benchmark
Marketing Management Simulation
Difficulty Level Advanced
Consumer packaged goods manufacturer OTC cold medicine
Decision rounds 10 (years)
Suggested time per decision round 1 1/2 – 2 hours
Competition Type Benchmark
International Marketing Simulation
Difficulty Level Advanced
Consumer packaged goods manufacturer Toothpaste
Decision rounds 10 (years)
Suggested time per decision round 1 1/2 – 2 hours
Competition Type Benchmark
MARKETING STRATEGY SIMULATION
Difficulty Level Advanced
Consumer Durables Manufacturer Automobile
Decision rounds 10 (years)
Suggested time per decision round 2 – 2 1/2 hours
Competition Type Direct

What do our customers say:

  • Simulations inject competition, consequences and the critical temporal variable into traditional case study analysis. It is as close to the real world business environment as you can get in a classroom. And it is fun. Today’s students are gamers. They love this online, competitive gaming situation. Simulations are a win-win for all.

    Grace Zimmerman - Brandeis University

  • Your team has the best customer service that I've ever seen for an academic product!

    Jason MacDonald - Boise State University

  • From the beginning, my relationship with Interpretive felt more like a partnership than that of a customer. I have always felt that my perspective was welcomed and useful to them. I have never been let down by them. The simulation isn’t just an additional feature of my class; it is an integral component of the course.

    Timothy B. Palmer - Western Michigan University

  • I wanted to express my appreciation for the outstanding support provided by the staff at Interpretive Simulations. Whenever I had an issue; and there were more than I anticipated (all due to students); your team responded rapidly with clear instructions on how to resolve them.

    Ernest Oliveira - Indian River State College

  • I have been using an Interpretive Simulation at both the undergraduate and the graduate level at the University of Connecticut for a number of years. I think every semester the students have walked away with knowledge and practical application of the concepts that will serve them well as they pursue their careers. The vast majority of my students have stated that the simulation made their education more real for them and they learned more about how things worked in the “real” world. In many cases, they did not want the simulation to be over. I like the simulation and all it brings to the educational experience of the students.

    Ralph R. Braithwaite - University of Connecticut

  • In my years (forgotten how many, but it is quite a few) of dealing with Interpretive Simulations, I have always received excellent customer service. This year, the support team has gone over and above that standard and far exceeded my expectations. Once again, my heartfelt appreciation for your willingness to meet a customer's needs and help with problems.

    Jim Boles - University of North Carolina - Greensboro

  • I just wanted to say that your company's support is the quickest, friendliest and most efficient I've ever encountered. I know that several other faculty here have said the same thing. We sincerely appreciate it!

    David Kaiser - Temple University

  • As always, thanks for the great support! It’s always great working with everyone at Interpretive!

    Chad Depperschmidt-Oklahoma State University

  • The CountryManager simulation is an adventure in experiential learning. It provides students with all the skills they would need to take a firm and a product suite to Latin America or Asia. It is versatile enough that students can implement a variety of strategies. More abstractly, it provides students with the experience of competing on innovation. They create innovation, introduce it to a new system that reacts to it, and compete with it. The Interpretive staff are like collaborative partners. And even better, you work with the same people over the semesters and years.

    Yorgos Marinakis - University of New Mexico

  • As always. Customer service at interpretive.com is 100% reliable.

    Christophe Rethore - ICN Business School