Interpretive’s marketing simulations start with a case that defines the environment and scenario. Students deal with real world products with which they will be familiar. Throughout the simulation, students will enter a series of decisions for each period, and both instructors and students can monitor their results in comparative reports.
All of our marketing simulations provide enough decision rounds for students to see the outcomes of their decisions, strategy, and/or plan. Students will have all the information they’ll need within the simulation to make their decisions.
The simulation is excellent and is one way I’ve found to pull the importance of cross-functionality in business into every decision. It definitely helps students have a better understanding.
As a first time adopter of the simulation I could not be more impressed and delighted to receive this tremendous and timely assistance.
I have been using an Interpretive Simulation at both the undergraduate and the graduate level at the University of Connecticut for a number of years. I think every semester the students have walked away with knowledge and practical application of the concepts that will serve them well as they pursue their careers. The vast majority of my students have stated that the simulation made their education more real for them and they learned more about how things worked in the “real” world. In many cases, they did not want the simulation to be over. I like the simulation and all it brings to the educational experience of the students.
Students overwhelmingly like this simulation. Their enthusiasm was so strong, that this year, I decided to increase the simulation period from six weeks to eight weeks. The support from Interpretive is outstanding. This simulation is one of the most useful tools I have available to me as an instructor.
This is my second semester using this simulation and I have only had positive responses from the students. As a teacher I use it as an emphasis when teaching. Anytime I need help I get a very quick response.
I have used the StratSimMarketing simulation for several terms now in my MBA Marketing Strategy course at the University of South Florida Muma College of Business and students have been very pleased with it, especially as it helps them to apply the marketing management principles they learned in other courses.
The CountryManager simulation is an adventure in experiential learning. It provides students with all the skills they would need to take a firm and a product suite to Latin America or Asia. It is versatile enough that students can implement a variety of strategies. More abstractly, it provides students with the experience of competing on innovation. They create innovation, introduce it to a new system that reacts to it, and compete with it. The Interpretive staff are like collaborative partners. And even better, you work with the same people over the semesters and years.
One of my former students emailed me stating that using Airline gave him better knowledge than the textbook. Every time that I use a simulation, there is always a positive story where students gets the hands-on experience before they become successful in their professional careers.
One of the most frequent questions in my intro marketing MBA class was “How can we apply material we are learning in real life?” To answer this question I used business cases, discussed real marketing problems that got coverage in mass media, brought guest speakers from local companies… Still I felt that the question was only partially answered for my students who did not have marketing experience. New Shoes simulation helped me to finally introduce experiential learning element in my class. New Shoes simulation is a good reflection of what marketers do in real life and I am very satisfied to use it in my class.
NewShoes simulation allowed me to introduce something extraordinarily valuable to the classroom, experiential learning. Students end the course with a real appreciation of a well-developed marketing plan, the value of marketing research, the importance of consistency, and real life challenges business executives encounter every day.