Marketing Simulations

Apply marketing concepts in a dynamic, integrative environment

Marketing Simulations Overview

Interpretive’s marketing simulations start with a case that defines the environment and scenario. Students deal with real world products with which they will be familiar. Throughout the simulation, students will enter a series of decisions for each period, and both instructors and students can monitor their results in comparative reports.

All of our marketing simulations provide enough decision rounds for students to see the outcomes of their decisions, strategy, and/or plan. Students will have all the information they’ll need within the simulation to make their decisions.

Introduction to Marketing Simulation
Difficulty Level Introductory
Consumer Apparel Manufacturer Athletic Shoes
Decision rounds 12
Suggested time per decision round 45 min – 1 hour
Competition Type Direct
Marketing Principles Simulation
Difficulty Level Intermediate
Consumer packaged goods manufacturer OTC cold medicine
Decision rounds 6 (years)
Suggested time per decision round 1 – 1 1/2 hours
Competition Type Benchmark
Marketing Management Simulation
Difficulty Level Advanced
Consumer packaged goods manufacturer OTC cold medicine
Decision rounds 10 (years)
Suggested time per decision round 1 1/2 – 2 hours
Competition Type Benchmark
International Marketing Simulation
Difficulty Level Advanced
Consumer packaged goods manufacturer Toothpaste
Decision rounds 10 (years)
Suggested time per decision round 1 1/2 – 2 hours
Competition Type Benchmark
MARKETING STRATEGY SIMULATION
Difficulty Level Advanced
Consumer Durables Manufacturer Automobile
Decision rounds 10 (years)
Suggested time per decision round 2 – 2 1/2 hours
Competition Type Direct

What do our customers say:

  • This is my second semester using this simulation and I have only had positive responses from the students. As a teacher I use it as an emphasis when teaching. Anytime I need help I get a very quick response.

    Mollie Andrae - Pensacola State College

  • I'm always thrilled with your company's EXCELLENT customer service!

    Dr. Catherine Stark - Robert Morris University

  • Simulations inject competition, consequences and the critical temporal variable into traditional case study analysis. It is as close to the real world business environment as you can get in a classroom. And it is fun. Today’s students are gamers. They love this online, competitive gaming situation. Simulations are a win-win for all.

    Grace Zimmerman - Brandeis University

  • The CountryManager simulation is an adventure in experiential learning. It provides students with all the skills they would need to take a firm and a product suite to Latin America or Asia. It is versatile enough that students can implement a variety of strategies. More abstractly, it provides students with the experience of competing on innovation. They create innovation, introduce it to a new system that reacts to it, and compete with it. The Interpretive staff are like collaborative partners. And even better, you work with the same people over the semesters and years.

    Yorgos Marinakis - University of New Mexico

  • The most valuable overarching unique experience students get with engaging in StratSimManagement is learning to connect the dots. At the end of each semester, they often express their appreciation for the complexity, inter-connectedness, and dynamism of running a multi-billion-dollar enterprise set in the auto industry. The manner in which varying planning cycles, resource allocations, and demand generation processes intersect is the most challenging, and rewarding aspect of immersing themselves in the simulation.

    Dilip Mirchandani - Rowan University

  • You guys in Interpretive's customer support team provide the fastest turnaround on customer requests on this (and probably any other) planet!

    Rabikar Chatterjee - University of Pittsburgh

  • I have been using an Interpretive Simulation at both the undergraduate and the graduate level at the University of Connecticut for a number of years. I think every semester the students have walked away with knowledge and practical application of the concepts that will serve them well as they pursue their careers. The vast majority of my students have stated that the simulation made their education more real for them and they learned more about how things worked in the “real” world. In many cases, they did not want the simulation to be over. I like the simulation and all it brings to the educational experience of the students.

    Ralph R. Braithwaite - University of Connecticut

  • As a first time adopter of the simulation I could not be more impressed and delighted to receive this tremendous and timely assistance.

    Sandra Steen - University of Regina

  • The simulation is excellent and is one way I’ve found to pull the importance of cross-functionality in business into every decision. It definitely helps students have a better understanding.

    Deborah Finch

  • Students have the opportunities to take on leadership roles and to learn about team processes in an experiential fashion. As an instructor, I can focus on one-on-team and one-on-one coaching; this creates an effective learning environment and a virtuous circle where we share our knowledge and enthusiasm.

    Michael A. Yahr - Robert Morris University