Marketing Simulations

Apply marketing concepts in a dynamic, integrative environment

Marketing Simulations Overview

Interpretive’s marketing simulations start with a case that defines the environment and scenario. Students deal with real world products with which they will be familiar. Throughout the simulation, students will enter a series of decisions for each period, and both instructors and students can monitor their results in comparative reports.

All of our marketing simulations provide enough decision rounds for students to see the outcomes of their decisions, strategy, and/or plan. Students will have all the information they’ll need within the simulation to make their decisions.

Introduction to Marketing Simulation
Difficulty Level Introductory
Consumer Apparel Manufacturer Athletic Shoes
Decision rounds 12
Suggested time per decision round 45 min – 1 hour
Competition Type Direct
Marketing Principles Simulation
Difficulty Level Intermediate
Consumer packaged goods manufacturer OTC cold medicine
Decision rounds 6 (years)
Suggested time per decision round 1 – 1 1/2 hours
Competition Type Benchmark
Marketing Management Simulation
Difficulty Level Advanced
Consumer packaged goods manufacturer OTC cold medicine
Decision rounds 10 (years)
Suggested time per decision round 1 1/2 – 2 hours
Competition Type Benchmark
International Marketing Simulation
Difficulty Level Advanced
Consumer packaged goods manufacturer Toothpaste
Decision rounds 10 (years)
Suggested time per decision round 1 1/2 – 2 hours
Competition Type Benchmark
Strategic Management Simulation
Difficulty Level Advanced
Consumer Durables Manufacturer Automobile
Decision rounds 10 (years)
Suggested time per decision round 2 – 2 1/2 hours
Competition Type Direct

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