Marketing Simulations

Apply marketing concepts in a dynamic, integrative environment

Marketing Simulations Overview

Interpretive’s marketing simulations start with a case that defines the environment and scenario. Students deal with real world products with which they will be familiar. Throughout the simulation, students will enter a series of decisions for each period, and both instructors and students can monitor their results in comparative reports.

All of our marketing simulations provide enough decision rounds for students to see the outcomes of their decisions, strategy, and/or plan. Students will have all the information they’ll need within the simulation to make their decisions.

Introduction to Marketing Simulation
Difficulty Level Introductory
Consumer Apparel Manufacturer Athletic Shoes
Decision rounds 12
Suggested time per decision round 45 min – 1 hour
Competition Type Direct
Marketing Principles Simulation
Difficulty Level Intermediate
Consumer packaged goods manufacturer OTC cold medicine
Decision rounds 6 (years)
Suggested time per decision round 1 – 1 1/2 hours
Competition Type Benchmark
Marketing Management Simulation
Difficulty Level Advanced
Consumer packaged goods manufacturer OTC cold medicine
Decision rounds 10 (years)
Suggested time per decision round 1 1/2 – 2 hours
Competition Type Benchmark
International Marketing Simulation
Difficulty Level Advanced
Consumer packaged goods manufacturer Toothpaste
Decision rounds 10 (years)
Suggested time per decision round 1 1/2 – 2 hours
Competition Type Benchmark
MARKETING STRATEGY SIMULATION
Difficulty Level Advanced
Consumer Durables Manufacturer Automobile
Decision rounds 10 (years)
Suggested time per decision round 2 – 2 1/2 hours
Competition Type Direct

What do our customers say:

  • I have used PharmaSim in MBA classes for several years and found it a great method for enhanced and enriched learning. This is the first time using it with Undergrads and it turned out so well that I regret not using it sooner.

    Kevin Upton - Indiana University at South Bend

  • We decided to use BizCafe as a project that we believed would provide the students the opportunity to work in cross-cultural teams and also give them some practical business experience. BizCafe didn't disappoint….The BizCafe game was great because it was very easy to administer and provided a great way to deliver the key concepts of Introduction to Business in a very practical manner.

    Lisa Cherivtch - Oakton Community College

  • Students overwhelmingly like this simulation. Their enthusiasm was so strong, that this year, I decided to increase the simulation period from six weeks to eight weeks. The support from Interpretive is outstanding. This simulation is one of the most useful tools I have available to me as an instructor.

    Benson Honig - McMaster University

  • I used the Country Manager simulation last semester for the first time to teach a senior level International Marketing class. As teachers we tend to teach our students in a linear way, perhaps due to the fact that chapters in traditional text books are divided up by topic. One week we teach distribution, the next we teach cultural differences, the next pricing, etc. Using the simulation as the basis for the whole class enabled the students to get an understanding of how all the different variables interact and how important interdependent decision making becomes in the complex world of International marketing. It was a great experience for all concerned and I will be using it again next semester.

    Mike Gold - Montana State University

  • Thanks for all of the work that you and others on the team put in throughout this term, in my books it is impossible for the other simulations to compete with you.

    Douglas Olsen - Arizona State University

  • I'm always thrilled with your company's EXCELLENT customer service!

    Dr. Catherine Stark - Robert Morris University

  • As a first time adopter of the simulation I could not be more impressed and delighted to receive this tremendous and timely assistance.

    Sandra Steen - University of Regina

  • You have assisted GREATLY! Thank you so much! It has been a while since I did this simulation and although I am a little rusty, I realize why this is such a GREAT PROGRAM! Again, thanks to you and all those GREAT PEOPLE at Interpretive Simulation!

    Steve Tidwell

  • The simulation worked great for my class as it has for the past 5 years!! I can’t see ever teaching the HRM class without using the Interpretive simulation!

    Dean Kent - Lindenwood University

  • Country Manager provides, through an experiential learning platform, an immersion into the role and responsibilities of marketing and brand managers. From a department perspective, the Country Manager experience has increased the marketing acumen of our average MBA student and has also has resulted in a greater number of students who express an interest in pursuing a marketing career. Working with Interpretive has been delightful. Their support staff has been super- their response time to correct student issues has been remarkable and have exceeded my expectation on all “service” dimensions.

    Bill Dillon - Southern Methodist University