Join our growing community! StratSimManagement has been trusted for over a decade by 250+ schools of all types to bring real-world experience into the classroom.


What is StratSimManagement?

StratSimManagement is a simulation rooted in the automobile industry, teaching students the essentials of strategic management. The simulation simplifies complex industry dynamics while retaining key strategic elements, creating a manageable learning environment.
In this simulation, students get hands-on experience in developing and implementing business strategies. They identify market opportunities, create product offerings, analyze competitors, and manage corporate infrastructure to sustain growth. The simulation also covers resource allocation among various business functions and explores optional modules like international market opportunities.
StratSimManagement promotes active learning, where students make key business decisions that have tangible outcomes in a competitive market environment. This direct competition against other teams encourages the development of competitive strategies and collaborative decision-making.
StratSimManagement effectively bridges the gap between theory and practice in strategic management education.


StratSimManagement is designed with the following learning goals:

Planning & Analysis

Identify strategic options. Write a strategic plan. Monitor implementation of plan. Analyze competitive performance.

Business Environment

Distinguish internal / external factors. Define and use SWOT analysis. Define and use PESTEL analysis. Identify market opportunities. Respond to a changing environment.


Explain role of marketing in strategy. Set price and dealer discounts. Identify ways of informing customer. Estimate impact of marketing decisions. Manage distribution of products.


Analyze financial performance. Project financial needs.. Evaluation investment options. Fund capital investment.


Develop products according to plan. Forecast production requirements. Manage capacity growth. Maintain optimal inventory levels. Minimize production cost.


Allocate responsibilities fairly. Complete assigned tasks on time. Communicate problems and plans. Collaborate with other team members.

Experiential Learning

Test ideas in a low-risk environment. Respond to and discuss unexpected events. Retain information through hands-on experience. Relate sim topics to real-world scenarios.

Creative Thinking

Handle uncertainty and ambiguity. Develop new approaches when conditions change. Set your firm apart from competition.


Business Strategy
Strategic Management




At Interpretive, we ensure your journey with our Strategic Management simulation is smooth and supported. We’re dedicated to delivering outstanding customer service, evident in the high praise our seasoned customer support team regularly receives. Here’s what our commitment to your satisfaction entails:

  • A dedicated Customer Relationship Manager who will be your go-to person for any support-related questions or concerns.
  • A team of customer support staff who are always ready to help you and your students.
  • We promise to respond to any support request or question within 24 hours during the business week, so you can be assured that your needs will be met promptly.

First-time instructor planning a class using our marketing management simulation, PharmaSim.

Request your demo access to learn more about our strategic management simulation.


The strategic management simulation, StratSimManagement, combined with the quizzes and assignments give you the tools to assess your students’ understanding of the concepts of strategic marketing. The following grading rubric works best to provide a thorough assessment of your students’ knowledge and understanding.
Simulation Results0%


Experience the convenience of fully online simulation assignments with StratSimManagement, our Strategic Management simulation! With our innovative Assignments Module, there’s no need for PDFs or downloads. Assignments are easily accessed and completed through a user-friendly online interface. Plus, some tasks can be auto-graded, saving valuable time for instructors. Getting started is simple – we provide a comprehensive guide and video tutorial to familiarize you with the interface. Alternatively, you can explore it on your own after login. For further details, feel free to contact us!
The even-start scenario has teams starting from the same position, presents a number of market opportunities, and allows flexibility in the number of teams per industry.
The unique-start scenario consists of five firms, each with a unique identity, and provides the opportunity for more complex analysis at the start of the simulation.
3+3 scenario divides firms into three value-oriented high-volume producers and three high-end low-volume manufacturers (other team configurations are possible as well).

Got questions? Find answers!

Which classes is this simulation suitable for?

StratSimManagement is used in classes for Strategic Management or Business Strategy, often at the graduate level but at times at the undergraduate level.

What is the ideal team size for the simulation?

 For optimal collaboration and decision-making experience, we suggest forming teams of 3-4 students. Larger groups can struggle with decision-making, while teams of 2 may lack the diversity of opinion, fostering the healthy disagreement crucial for robust strategic planning.

How long does the simulation last?

The simulation spans a minimum of six periods and a maximum of ten periods, with each period representing a business year. Students should anticipate spending between two to two and a half hours per period for decision-making.

How do I find out more?

Sign up for Demo Access. This gives you access to Sample Course Sites, Resources, and even a look at completed games. For a comprehensive understanding, schedule a call with our staff to guide you through the simulation.

Schedule a call with us to ask any other questions you might have!

Discover why instructors choose StratSimManagement as their preferred
Strategic Management Simulation!