E-Book Bundle

PharmaSim and StratSimMarketing Simulations

BUNDLE: MARKETING SIMULATION + BOOK

Interpretive and Wessex Press are pleased to announce a partnership that brings the best materials for teaching Marketing Management and Marketing Strategy together into one package. Instructors now can bundle a simulation with one of Noel Capon’s textbooks, see below:

COMPLETE MARKETING STRATEGY BUNDLE

  • Complete Marketing Strategy Bundle

    • StratSimMarketing Simulation

    • Managing Marketing in the 21st Century textbook

    • Price: $89.95

COMPLETE MARKETING MANAGEMENT BUNDLE

  • Complete Marketing Management Bundle

    • PharmaSim Simulation

    • Managing Marketing in the 21st Century textbook

    • Price: $84.95

FRAMEWORK MARKETING STRATEGY BUNDLE

  • Framework Marketing Strategy Bundle

    • StratSimMarketing Simulation

    • Noel Capon’s Marketing Framework

    • Price: $89.95

FRAMEWORK MARKETING MANAGEMENT BUNDLE

  • Framework Marketing Management Bundle

    • PharmaSim Simulation

    • Noel Capon’s Marketing Framework textbook

    • Price: $84.95

Textbooks’ Key features

New chapters

Digital Marketing; Retailing and Wholesaling; Ethical, Legal, and Socially Responsible Decisions in Marketing

Decision Oriented

Both textbooks are written to illustrate a decision making process in marketing.

Teaching Resources

Including instructor manual, test banks, assignments, PowerPoint presentations, and short cases.

Author

Noel Capon is one of the world’s leading marketing educators and the global leader in strategic and global management.

MANAGING MARKETING IN THE 21ST CENTURY

Managing Marketing in the 21st Century

Managing Marketing in the 21st Century is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, the book focuses on what the prospective manager needs to know.

  • Recommended for: Marketing Strategy, Marketing Management, and Brand Management courses
  • Length: 668 pages and 26 chapters
  • Bundle options: StratSimMarketing or PharmaSim simulation

Capon’s Marketing Framework

Capon’s Marketing Framework 4th Edition is shortened version of Managing Marketing in the 21st Century, 4th Edition. Nonetheless, this book provides a solid framework for marketing students.

  • Recommended for: Marketing Management, Brand Management, and Marketing Strategy courses
  • Length: 446 pages and 26 chapters
  • Bundle options: StratSimMarketing or PharmaSim simulation
CAPON’S MARKETING FRAMEWORK