John Kaegi

The former senior executive with major brands in four different industries, Mr. Kaegi applies over 40 years of corporate business experience to his life-long interest in teaching. Kaegi teaches online courses for Florida State College at Jacksonville (FL) and classroom courses at Southern Oregon University. Previously, Kaegi served as chief marketing and strategy officer of Blue Cross and Blue Shield of Florida (Florida Blue).

Kaegi has senior management experience in marketing, strategy, communications and management. Prior to joining Florida Blue, Kaegi held leadership positions in at Vytra Health Plans (NY), LaQuinta Inns (TX), Kindercare Learning Centers (AL) and Holiday Inns (TN). In 1994, he was named to Advertising Age magazine’s “Marketing 100,” recognizing him as one of the top 100 marketers in the nation based on his success rebuilding the market value of LaQuinta Inns. Kaegi was also a member of the prestigious Harvard/Kennedy School Health Care Delivery Policy Program, a Harvard-based think tank intent on reforming health care from 2005-09.

Kaegi holds a Bachelor of Science in Journalism from the University of Oregon and a Master of Business Administration from the University of Memphis.

My experience with PharmaSim

“The PharmaSim marketing simulation was already in place when I began teaching marketing courses at Florida State College in 2010, and I have not stopped featuring it in all of my marketing courses at two universities since.

I believe it is important to engage students in the application of concepts learned in class. PharmaSim provides a life-like experience in marketing decision-making that helps students value market, customer and competitor intelligence and gives them a taste of the risks and rewards of their actions.

Playing PharmaSim is relatively easy to learn and motivates student passion for success and even competition. Due to my positive experience with PharmaSim, I also employ other simulations in different disciplines.”

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