Suggested Courses:

• International marketing
• Courses with international perspectives

A U.S. manufacturer of consumer products is determined to expand into Latin American markets.

CountryManager explores the modes of market entry, segmentation and targeting, and the Four P's in an international context. Establish an international presence in Argentina, Brazil, Chile, Mexico, Peru, and Venezuela. Co-authored with Larry Feick of the University of Pittsburgh and Martin Roth of the University of South Carolina.