Teaching Introduction to Marketing with NewShoes
Webinar: NewShoes helps students apply marketing concepts as they manage an athletic shoe company and compete in a structured market....
05 March, 2026
Marketing post
Soft Skills and Simulations: Practice Makes Progress
One of the most valuable outcomes from a simulation is soft skills practice. Give your students an opportunity to practice this vital skill by using one of our simulations....
30 September, 2025
Using Business Simulations in Asynchronous Courses
In asynchronous simulation courses, feedback and reflection help students process what is happening, understand why, and connect decisions to learning....
18 August, 2025
What’s New in our eBook and CountryManager bundle for 2025
This fall, we’re introducing a major FMEG eBook update to pair with CountryManager, giving instructors a stronger companion text for international marketing courses....
25 July, 2025
How Dr. Michele Yoder Uses StratSim to Build Strategic Thinkers
Long-time user, Dr. Michele Yoder, explores how she helps confound a “false sense of predictability” from her students with our strategy simulation, StratSim....
12 June, 2025
Preparing to Use a Business Simulation for the First Time
Business simulations help students practice decision-making, collaboration, and strategy. A little preparation makes your first sim experience smoother and effective....
24 February, 2025
Select and Implement the Best Business Simulation for Your Class
One of the most valuable aspects of a simulation is the opportunity for students to test out strategies, make mistakes, and learn lessons without the real-world risks....
31 January, 2025
Viewing the Simulation Experience as an Immersive Story or Journey
When adding a business simulation to your curriculum, think of it as an immersive story where students run a business, make decisions, and manage outcomes....
13 January, 2025
How to Use the Final Presentation to Gauge Student Learning
Instructors can gain insight into student learning by analyzing comparative simulation results and assignment responses throughout the experience....
02 December, 2024
Curating the Student Experience with Simulations
Faculty choose to use a simulation for many reasons, but primarily it comes down to helping students make the connection between concept and practice. ...
11 October, 2024
Exciting Updates to BizCafe for Fall 2024
We are very excited to announce several updates to our BizCafe simulation! You can watch our latest webinar or read highlights here! ...
05 July, 2024
Introducing HRManagement New Canada scenario! Fall 2024.
HRManagement’s new Canada scenario launches Fall 2024, offering a more localized, relevant simulation experience for Canadian students and instructors....
27 June, 2024
New StratSim 3+3 scenario! Available for Fall 2024.
StratSim’s new 3+3 scenario launches for Fall 2024, offering instructors and students a fresh, engaging simulation experience with more flexibility and options....
19 February, 2024
Our simulation assignments are now completely online!
Interpretive Assignments help instructors assign, customize, and grade assignments, while giving students easier access and clearer feedback tools....
20 July, 2022
A complete end-to-end solution for teaching International Marketing
Authors Marty Roth and Doug Quackenbos have distilled the essence of important material for teaching international marketing....
29 October, 2021
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