James Helgeson

James Helgeson is Professor of Marketing at Gonzaga University’s School of Business Administration. His area of expertise is behavioral decision-making, with afocus on consumer and respondent decision-making and information processing. He teaches marketing theory and practice, marketing strategy and qualitative decision-making in the undergraduate and graduate business programs.

He was awarded the Gonzaga University Great Teachers Program Award for Distinguished Scholarship in 1995. Dr. Helgeson’s research has been published widely in leading journals, including the Journal of Consumer Research, the Journal of the Academy of Marketing Science, Organizational Behavior and Human Decision Processes, the Journal of Behavioral Decision Making, the Journal of Marketing Research, the Journal of Consumer Psychology, Psychology and Marketing, the International Journal of Market Research. Dr. Helgeson received his Ph.D. from the University of Oregon and his M.B.A. and B.A. from Eastern Washington University.