Lawrence Feick

Lawrence Feick is the Senior Director of International Programs, Director of the University Center for International Studies, and Acting Director of the Global Studies Program at the University of Pittsburgh where he is also Professor of Business Administration at the Joseph M. Katz Graduate School of Business.

He has been a faculty member at Katz since 1982 and served as its associate dean from 1989-1996 and interim dean during the 2005-06 academic year. From 1999 through 2005 he served as the director of the University’s International Business Center (a federally funded CIBER). He teaches in the areas of marketing management and international marketing; and does research in the areas of consumer information search, international marketing, word-of-mouth influence, and the analysis of categorical data.

Previously, Feick served on the faculty at Pennsylvania State University where he earned his PhD. He has published articles in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Marketing Science, International Journal of Research in Marketing, Journal of Retailing, Personality & Social Psychology Bulletin, Psychological Bulletin, and Public Opinion Quarterly.

Professor Feick has served as a consultant to a number of profit and non-profit firms, including Eastman Kodak, General Motors, and Newsweek. He has done extensive executive teaching, including programs for Samsung Electronics, Audi, and Cheil Communications, and has developed a train-the-trainers program on the use of simulations and games and case studies in teaching marketing concepts. He is the coauthor of Country Manager, an international marketing simulation game. He has been a visiting professor at the University of Augsburg (Germany), Czech Management Center (Czech Republic), International Management Center (Hungary), Comenius University (Slovak Republic), and Universidad Santa Maria (Ecuador); and has served as a Fulbright Senior Specialist at the Universidad de Montevideo (Uruguay).