Introduction to Marketing simulation

COMING FALL 2017: A MAJOR UPDATE TO NEWSHOES SIMULATION

Introduction to Marketing simulation

We are excited to announce a major update to NewShoes! Our customers asked for a more intuitive interface, more creative options, and more dynamic reports. This update will satisfy all those requests! We are confident that this major upgrade to NewShoes will deepen students’ understanding of basic marketing principles!

The following is a broad overview of the improvements we’ve made.

BRAND NEW LOOK

Intuitive interface, easier navigation

SPECIAL DECISIONS

optional real-life situations

SHOE DESIGN

students can design and customize a shoe

INTERFACE

Introduction to Marketing simulation

The interface is more contemporary while still retaining the core functions of the simulation! It’s a lot more intuitive and easier to navigate.

CASE VIDEO

Introduction to Marketing simulation

Business case video is now available to students! The case video is a summary. For all the details, students still should read the full NewShoes case.

CREATIVE ELEMENTS

Introduction to Marketing simulation

Students can digitally “paint” their shoe and upload images of a logo they have designed. For ads students design, they can upload images OR embed audio or video OR link to a webpage.

SPECIAL DECISIONS

Introduction to Marketing simulation

Special decisions are optional features of the simulation that allows you to customize the experience with real-life situations common to the industry.