Bring Experiential Learning into Your Intro to Business Classroom

Introductory business courses are crucial for building a strong foundation in business concepts. Let us help you elevate your teaching with BizCafe!
BizCafe is a business simulation focusing on the essentials of running a coffee shop. Students learn to manage staff, market products, handle weekly operations, and interpret financial statements, all in a dynamic and engaging environment.

Join our BizCafe simulation webinar and discover:

  • How the simulation works: Key decisions students make related to staff management, product marketing, weekly operations, and financial statements.
  • Where to use BizCafe: Effective strategies for incorporating BizCafe into your classroom to promote practical skills and experiential learning.
  • Updated interface: Explore our newly redesigned mobile-friendly interface.
  • Brewing a Business eBook: An introduction to our new eBook that integrates seamlessly with BizCafe, offering mini-cases, assignments, discussion prompts, and quizzes.

We’ll also demo BizCafe’s user-friendly interface and provide time for Q&A so you can get all your questions answered.
You’ll leave understanding how BizCafe drives home essential business concepts! We look forward to seeing you at the webinar!

BizCafe Simulation Webinar

Wednesday, June 26th, 3:00 pm ET. This is a free event.

Your Host

Peter Zinman
Peter is our Manager of Business Development and has been with Interpretive since 2016. He studied Business Administration and has 7 years of experience in customer support roles.

Request a sample Brewing a Business eBook

Why is this bundle right for your Intro to Business course?

Brewing a Business, an introduction to business eBook with BizCafe

The eBook will guide the student journey in understanding how and why people start their own business and the needed knowledge to keep the business operating. Chapters will be brief, focusing on key concepts, frameworks, examples, and linkages to BizCafe. Assignments, ethical discussions, mini-cases, PPT slides, and quizzes will be integrated into each chapter. The eBook will be structured such that instructors can utilize all or select chapters.
The eBook structure is designed to align with most academic formats: e.g., one chapter every week or two weeks for a 14-week semester, and one chapter per week for a 7-week MBA course. Also, the mini-case studies, assignments, and/or quizzes can be used as individual session content. Alternatively, this content can be used in an online setting for instructors who are teaching fully online or using a hybrid approach.
For faculty whose course design requires that a portion of the course be devoted to personal finance, an appendix is included covering supplemental topics like creating a household budget, saving and investing, and understanding credit scores. The instructor can devote in-class and/or out-of-class time to this material.
The bundle will be available for Fall 2024 semester! Stay tuned for more exciting news coming up!

Table of Contents

Chapter 1: Starting a Business

  • Summarize how to start a business
  • Restate the purpose of forming a business
  • Understand the role of profit and competition in business
  • Differentiate between the four elements of decision making
  • Explain how society and business interact
  • Describe the concept of triple bottom line

Chapter 2: Forming and Funding a Business

  • Distinguish between types of plans for a business
  • Identify the legal structures for a business
  • Describe the benefits and drawbacks of franchising and licensing
  • Explain advantages and disadvantages of each source of start-up funds
  • Understand the options for exiting a business

Chapter 3: Researching the Business and Measuring Success

  • Generalize types of competitors
  • Discuss the importance of collaborators
  • Describe three forms of motivation
  • Identify three sources of data
  • Classify costs and investments
  • Distinguish between revenue and profit
  • Propose measures for triple bottom line

Chapter 4: Marketing: Strategy, Tactics, and Branding

  • Understand the significance of marketing for every business
  • Name three elements of marketing strategy
  • Recall four elements of marketing tactics
  • Discuss how to select a target market
  • Interpret a perceptual map
  • Explain the importance of brand equity

Chapter 5: Money Matters: Accounting and Finance

  • Define revenue, costs, and profitability
  • Explain the three forms of accounting
  • Interpret the entries on the three financial statements
  • Use formulae to calculate financial ratios
  • Differentiate types of expenses and liabilities

Chapter 6: Management: Skills, Functions, and Responsibilities

  • Identify different levels of managers
  • List skills associated with effective managers
  • Describe the functions of management
  • Understand how motivation impacts the workplace
  • Explain the hiring, training, and retaining process

Chapter 7: Information Technology & Operations Management

  • Distinguish between hardware and software
  • Understand how information technology allows us to utilize data
  • Describe the role of business analytics
  • Discuss specific applications of information technology, like cookies and payment processing
  • Explain the types of decisions that necessitate operations management

The Brewing a Business eBook and BizCafe simulation bundle will be available for $79.95 per student starting this Fall 2024!

Brewing a Business's Author: Dr. Michael A. Levin

Dr. Michael Levin recently joined the faculty at the University of Louisiana, Lafayette as the Department Head and Associate Professor. Prior to that he was on the faculty at Otterbein University after completing his PhD in Marketing at Texas Tech University. He teaches a variety of courses including Marketing Analytics, Retail Management, and Sales for undergraduate students, as well as MBA Marketing for graduate students.
Dr. Levin remains an active researcher and has published in several journals, including:

  • Journal of Business Research
  • Journal of Marketing Theory & Practice
  • Journal of Personal Selling and Sales Management

He continues to work with undergraduate students on their research-intensive projects.
He has presented at several academic conferences and delivered presentations to professionals, including the keynote address to the Midwest Association of College Stores and the Southwest College Stores Association. Dr. Levin has facilitated workshops for digital analysts, brand managers, and retail managers.
Dr. Levin currently serves on the Society of Marketing Advances’ Board of Governors as Past President. He is the guest co-editor for special issues of the Journal of Marketing Analytics and, separately, Marketing Education Review.