Why Simulations Still Work When Students Have AI
AI is everywhere in business classrooms. Here's why a well-built simulation keeps students doing the thinking — and how ...
NewShoes Simulation and Principles of Marketing eReader
Bring Marketing Principles to Life with NewShoes + Flatworld
Request a preview of the eReader
Now Available: A Complete Intro to Marketing Learning Package
Why Instructors Choose NewShoes with Principles of Marketing
Instructors need ways to help students move beyond memorization of principles and practical, applicable knowledge. This pairing helps them with that goal.
-
eReader and Sim Work Together
Students discover core marketing frameworks in the text such as segmentation, targeting, positioning, pricing, promotion, and channels and can then apply them inside the NewShoes simulation.
-
Designed for Principles/Intro Level Courses
Both the textbook and the simulation are built specifically for introductory marketing students, with no assumption of advanced analytics or prior business experience.
-
Clear, Modern Content
The latest edition of Principles of Marketing provides an accessible foundation that complements the applied, decision-focused nature of the simulation.
-
Flexible Course Delivery
This pairing works well in face-to-face, hybrid, and online courses and can be adapted to different pacing and teaching styles.
Easy-to-Use Instructor Integration Guide
To make this pairing easy to adopt and run, Interpretive and Flatworld have collaborated on a dedicated Instructor Integration Guide that aligns the NewShoes simulation directly with Principles of Marketing.
The guide includes:
-
Chapter-by-chapter alignment between the textbook and NewShoes decisions
-
Suggested simulation assignments and discussion questions
-
A sample 13-week course schedule
-
An assessment rubric for evaluating student discussion responses
This resource is designed to reduce prep time, support instructional confidence, and help instructors clearly connect theory from the text to decisions students make in the simulation.
Support You Can Count On
When you adopt NewShoes, instructors receive:
-
Personalized onboarding and course setup support
-
Comprehensive instructor manuals and ready-to-use assignments
-
Responsive help throughout the term
-
A team that understands how marketing is taught and learned
Our goal is to make sure both you and your students feel confident from the first week of class to the last.
Ready to See How This Works in Your Course?
Explore how Principles of Marketing and NewShoes work together to create a complete, applied introduction to marketing.
learn more about Newshoes and explore the eReader
NewShoes, Intro to Marketing Simulation
A hands‑on marketing simulation where students run an athletic shoe company and apply the 4 Ps in a competitive environment.
Principles of Marketing eReader (FlatWorld)
A modern textbook covering core marketing concepts with strong emphasis on digital marketing, ethics, and real‑world application.
About the Authors of the Principles of Marketing eReader
Jeff Tanner, PhD
Old Dominion University
Former Dean of the Strome College of Business at Old Dominion University and Professor Emeritus of Marketing at Baylor University. Author or coauthor of 15 books including best-selling textbooks and practitioner guides such as Analytics & Dynamic Customer Strategy: Big Profits from Big Data. His books have been translated into multiple languages and distributed in over 30 countries. Jeff has 8 years of industry experience with Rockwell International and Xerox Corporation. He is an active consultant with clients including Cativa, Teradata, and EMC
Thomas F. Chapman Distinguished Professor of Leadership and Professor of Marketing at Clemson University. Former Fulbright Professor at Seoul National University and faculty member at American University and Johns Hopkins University. Mary Anne has extensive industry experience in strategic planning, marketing research, and investment analysis with Holiday Inns, Inc., Freeport Sulphur, and others. Published over 100 papers in leading journals. She is the recipient of numerous teaching and research awards including the Axcess-Capon Distinguished Teaching Award and multiple Eli Lilly Faculty Excellence Awards.
Mary Anne Raymond, PhD
Clemson University
LATEST UPDATES AND NEWS
-
-
A New Edition of Brewing a Business
The new second edition of Brewing a Business is reorganized into six chapters, with updated content and a stronger focus...
-
Experiential Learning for Strategy Courses Using Airline
Watch our faculty webinar to see how a business simulation can enhance your capstone or strategy course through real-wor...