Country Manager focuses on the issues of international market entry and expansion. In CountryManager, students will learn the importance of targeting consumer segments and how to best position brands for the chosen segments. Students will gain experience in market entry, segmentation and targeting, along with the 4Ps in an international context. Two scenarios are available for different regions: Latin America or Asia.
For classes in International Marketing & International Business
Corporation is a global strategy simulation where students take over managing a multi-divisional firm in an international environment. The diversified company is one of several firms serving business customers in the highly competitive information systems industry. The market is composed of three segments: Hardware, Software, and Systems.
For classes in Global Strategy & International Business
CountryManager is priced at $49.95 USD per user & Corporation at $39.95 USD per user
Planning and Analysis; Market Entry, Finance, Market Segmentation, Distribution, Operations, Teamwork
Simulation Results; Quizzes; Online Peer Evaluation; Assignments; Mini-Cases. e-book for CountryManager.
We offer fully administered simulations, which means we take care of all the simulation logistics
Your team is really great, and I can't express how much I appreciate your support. It makes my job much easier.
From the beginning, my relationship with Interpretive felt more like a partnership than that of a customer. I have always felt that my perspective was welcomed and useful to them. I have never been let down by them. The simulation isn’t just an additional feature of my class; it is an integral component of the course.
Students have the opportunities to take on leadership roles and to learn about team processes in an experiential fashion. As an instructor, I can focus on one-on-team and one-on-one coaching; this creates an effective learning environment and a virtuous circle where we share our knowledge and enthusiasm.
Country Manager provides, through an experiential learning platform, an immersion into the role and responsibilities of marketing and brand managers. From a department perspective, the Country Manager experience has increased the marketing acumen of our average MBA student and has also has resulted in a greater number of students who express an interest in pursuing a marketing career. Working with Interpretive has been delightful. Their support staff has been super- their response time to correct student issues has been remarkable and have exceeded my expectation on all “service” dimensions.
I used the Country Manager simulation last semester for the first time to teach a senior level International Marketing class. As teachers we tend to teach our students in a linear way, perhaps due to the fact that chapters in traditional text books are divided up by topic. One week we teach distribution, the next we teach cultural differences, the next pricing, etc. Using the simulation as the basis for the whole class enabled the students to get an understanding of how all the different variables interact and how important interdependent decision making becomes in the complex world of International marketing. It was a great experience for all concerned and I will be using it again next semester.
The most important part of a simulation is experiencing the outcomes of decisions that they would not otherwise experience without the simulation. Good or bad, students gain an understanding of the consequences of their decisions and are empowered by the results they generate. Even if the aftermath of a given round is not particularly successful, it provides an engaging and often riveting opportunity to diagnose what went wrong and correct these errors. This would not be possible without living through the highs and lows of consecutive rounds of decision making using Country Manager. The simulation brings the material to life, makes my students excited to learn and apply their knowledge in this highly realistic industry environment.
The depth and the realism of the Country Manager simulation obliges them to collaborate continually, to integrate and discuss their marketing knowledge and perceptions, and to learn to have confidence in students from other cultures. They are at times very surprised to learn that different cultures think very differently about markets and marketing decisions. They would not have had such an opportunity to personally grow in a simple case analysis or term project.