CountryManager, our International Marketing simulation, is an excellent resource for instructors, providing a realistic platform to teach students about international market entry and expansion. As educators, you can guide students to apply their knowledge in a practical context, managing Allstar Brands’ leading product, Allsmile, in diverse global markets. The simulation enhances students’ understanding of product management, marketing, and market entry strategies.
Two scenarios are available for different regions: Latin America or Asia.
CountryManager offers substantial benefits for your teaching strategy. It thrusts students into a competitive environment, compelling them to make decisions with both short and long-term impacts. The simulation also aids in developing students’ skills in targeting consumer segments and effectively positioning brands. As instructors, you can leverage CountryManager to provide students with an immersive learning experience, effectively bridging the gap between theoretical knowledge and practical application.