BizCafe Simulation and Brewing a Business eBook

An End-to-End Solution for Teaching Introduction to Business

For this Fall 2024, replace the need to have faculty and students use a separate Intro to Business
or Business Essentials textbook along with BizCafe simulation in their courses.
Consistent with growing movement toward online learning.
BizCafe Simulation

Brewing a Business eBook

eBook Assignments

eBook Mini-Cases

Discussion of Ethical Issues

PowerPoint Slides for each chapter

Video interviews with business owners for each chapter

Chapter quizzes and a final exam

Instructor’s manual

Request a sample chapter for Brewing a Business eBook

Why this bundle is right for your Intro to Business Course?

Brewing a Business, an introduction to business eBook with BizCafe

The eBook will guide the student journey in understanding how and why people start their own business and the needed knowledge to keep the business operating. Chapters will be brief, focusing on key concepts, frameworks, examples, and linkages to BizCafe. Assignments, ethical discussions, mini-cases, PPT slides, and quizzes will be integrated into each chapter. The eBook will be structured such that instructors can utilize all or select chapters.
The eBook structure is designed to align with most academic formats: e.g., one chapter every week or two weeks for a 14-week semester, and one chapter per week for a 7-week MBA course. Also, the mini-case studies, assignments, and/or quizzes can be used as individual session content. Alternatively, this content can be used in an online setting for instructors who are teaching fully online or using a hybrid approach.
For faculty whose course design requires that a portion of the course be devoted to personal finance, an appendix is included with supplemental activities such as creating a household budget and determining your personal income tax rate. The instructor can devote in-class and/or out-of-class time to this material.
The bundle will be available for Fall 2024 semester! Stay tuned for more exciting news coming up!

Table of Contents

Chapter 1: Starting a business

  • Summarize how to start a business
  • Restate the purpose of a business
  • Explain how society and business interact
  • Identify three elements of decision making
  • Differentiate between three elements of decision making
  • Choose a name for their coffee shop

Chapter 2: Forming and Funding a Business

  • Distinguish between types of plans for a business
  • Identify the legal structures for a business
  • Describe the benefits and drawbacks of franchising and licensing
  • Explain advantages and disadvantages of each source of start-up funds
  • Understand the options for exiting a business

Chapter 3: Researching the Business and Measuring Success

  • Generalize types of competitors
  • Discuss the importance of collaborators
  • Describe three forms of motivation
  • Identify three sources of data
  • Classify costs and investments
  • Distinguish between revenue and profit
  • Propose measures for triple bottom line

Chapter 4: Marketing: Strategy, Tactics, and Branding

  • Understand the significance of marketing for every business
  • Name three elements of marketing strategy
  • Recall four elements of marketing tactics
  • Discuss how to select a target market
  • Interpret a perceptual map
  • Explain the importance of brand equity

Chapter 5: Money Matters: Accounting and Finance

  • Define revenue, costs, and profitability
  • Explain the three forms of accounting
  • Interpret the entries on the three financial statements
  • Use formulae to calculate financial ratios
  • Differentiate types of expenses and liabilities

Chapter 6: Management: Skills, Functions, and Responsibilities

  • Identify different levels of managers
  • List skills associated with effective managers
  • Describe the functions of management
  • Understand how motivation impacts the workplace
  • Explain the hiring, training, and retaining process

Chapter 7: Managing Information & Operations

  • Hardware and software stack
  • Just in time inventory and people
  • Omnichannel
  • App vs responsive web design
  • Cookies and reward programs

The Brewing a Business eBook and BizCafe simulation bundle will  be available for $79.95 per student starting this Fall 2024!

Brewing a Business's Author: Dr. Michael A. Levin

Dr. Michael Levin joined the faculty at Otterbein University after completing his PhD in Marketing at Texas Tech University. He teaches a variety of courses including Marketing Analytics, Retail Management, and Sales for undergraduate students, as well as MBA Marketing for graduate students.
Dr. Levin remains an active researcher and has published in several journals, including:

  • Journal of Business Research
  • Journal of Marketing Theory & Practice
  • Journal of Personal Selling and Sales Management

He continues to work with undergraduate students on their research-intensive projects.
He has presented at several academic conferences and delivered presentations to professionals, including the keynote address to the Midwest Association of College Stores and the Southwest College Stores Association. Dr. Levin has facilitated workshops for digital analysts, brand managers, and retail managers.
Dr. Levin currently serves on the Society of Marketing Advances’ Board of Governors as Past President. He is the guest co-editor for special issues of the Journal of Marketing Analytics and, separately, Marketing Education Review. Additionally, he participates on Otterbein’s Undergraduate Research and Creative Work committee as well as the Budget committee.