Interpretive Simulations is pleased to announce a new e-book Integrated with our International Marketing simulation, CountryManager!
The bundled text, cases, videos, assignments, presentations, quizzes, exams, and simulation provide an integrated end-to-end pedagogy for international marketing, global marketing and globally oriented marketing management /strategy courses.
Authored by Martin Roth and Douglas Quackenbos, this eBook will guide the student journey in understanding why companies expand internationally, frameworks for pursuing international growth, how to identify and select new markets, and ways to develop and implement successful global marketing strategies. Chapters are brief, focusing on key concepts, frameworks, examples, and linkages to our CountryManager simulation. Analytic assignments, mini and full-length cases, PowerPoint Presentations, and quizzes will be integrated into each chapter. The eBook will be structured such that instructors can utilize all or select chapters.
Dr. Martin S. Roth became President of the University of Charleston in July 2018. Before coming to West Virginia he was Dean and Professor of Management & Marketing at the Barney School of Business, University of Hartford. He was previously Chair of the Sonoco International Business Department, Executive Director of the flagship International MBA Program, and as the Chief Innovation & Assessment Officer at the University of South Carolina’s top ranked Darla Moore School of Business.
Douglas Quackenbos is a Lecturer in Marketing at the Darla Moore School of Business at the University of South Carolina, where he teaches B2B Marketing, Strategy, Sales and Global Marketing to upper level undergraduate and MBA students. Prior to joining the UofSC in 2016, he had a 27 year corporate career – including over a decade of international assignments in Europe and Latin America – leading multinational organizations in global business development initiatives.
Authors Martin Roth and Douglas Quackenbos have teamed up with us to create the best possible end-to-end solution for teaching international marketing. Our CountryManager + ebook bundle is more than just a text book, it’s a complete set of resources. This bundle includes:
Access to our CountryManager simulation
Foreign Market Entry & Growth, written by established instructors with years of industry experience.
For in depth analysis on subjects like international growth rates, as well as pricing and foreign exchange rates
With teaching notes and discussions which are smaller, more focused cases.
That challenge the student to think deeper about what they read
Five IMD Cases along with teaching notes.
One per chapter, with top level executives about issues in international marketing.
With advice about utilizing all of these resources for a complete end-to-end solution for your class!
Covering the seven important internal issues associated with foreign expansion success. Based off the 2016 Harvard Business Review article “Does Your Company Have What It Takes to Go Global”.
Six in-depth videos from co-author Marty Roth about specific issues in CountryManager (from Brand Equity to Pricing).
Numerous connections and integrations of the core content to our simulation CountryManager, including discussion questions.
While CountryManager has become the centerpiece of many marketing courses, professors still have to piece together other readings, cases, videos, and assignments. So, while CountryManager has filled the applied and experiential learning gap nicely, the opportunity to provide instructors with an end-to-end package of course materials remains.
The eBook will consist of seven chapters. The first three chapters cover the first module of the course that sets up the strategic imperative of international expansion for organizational growth. The final four chapters cover the second module on strategic and tactical considerations for global marketing success.