COMING FALL 2020: A MAJOR UPDATE TO COUNTRYMANAGER SIMULATION

International Marketing simulation

We are excited for the long-awaited update to our simulation, CountryManager! Version 4.0 is now officially available.

Our development and support teams have listened to our customers and the result is a more intuitive, yet still robust international marketing simulation!

Overall, CountryManager 4.0 is the result of a lot of your feedback—thank you! We hope you and your students will get the most out of CountryManager!

Take a look at this complete list of our updates to CountryManager.

We are hosting a webinar to go over the changes. Hope you will be able to join us!

BRAND NEW LOOK

Intuitive interface, easier navigation

NEW ANALYSIS TOOLS

Conjoint Analysis & Perceptual Mapping

NEW REPORT

Timeline

Some of our favorite changes

Updated Scenarios

Now users of CountryManager will be using more recent data. We’ve changed the country list for Latin America’s scenario by dropping Venezuela. Additionally, we’ve introduced “disruptive events” for Asia which were only available for Latin America, originally. Also, tariffs may now change over the course of the simulation.

Interface redesign

CountryManager now has a fresh look and feel, and the interface is more intuitive and easier to navigate. In particular, choosing and editing SKUs and Advertising has been completely streamlined. CountryManager has numerous reports and important data and we’ve worked hard to make those more accessible to students.

BEI for each country

Students can access a more detailed brand equity report. BEI has been given it’s own report under the company menu with the breakdown of it’s calculation and the change from the prior year. Additionally, they can view what each measure means by clicking on the ``?`` by each criteria’s name.

Executive Dashboard

The executive dashboard now shows more measures than the dashboard did before and shows the graph that corresponds with each one. As teams click on a measure, they can see more detail about it’s calculation. The executive dashboard can also be modified by clicking on the “edit” button to see different measures.

Reports

Many reports have been streamlined. One example of this is the cost structure report which now includes two other reports that are important for plant location and pricing decisions – tariffs and shipping