Marketing Management simulation

COMING FALL 2019: A MAJOR UPDATE TO PHARMASIM SIMULATION

We are pleased to release a major update for PharmaSim!

Version 6.0 comes about thanks to the input from our customers, collaboration with the authors and development team, as well as customer service and marketing! In short, it’s one of our best updates!

PharmaSim will be available in Summer 2019 for limited release, and full release comes in Fall 2019! The following is a broad overview of the improvements we’ve made.

BRAND NEW LOOK

Intuitive interface, easier navigation

NEW REPORT

Pricing Analysis

NEW DESICION

Digital Marketing

INTERFACE

Marketing Management simulation

The interface is more contemporary while still retaining the core functions of the simulation! It’s a lot more intuitive and easier to navigate.

ANALYSIS

Marketing Management simulation

New Pricing Analysis Report allows for estimating changes to projected gross margin when discounts, allowances, and units sold are adjusted. The Pricing Analysis only shows a projection of possible results.

TIMELINE

Marketing Management simulation

Timeline provides a full overview of the timing of employee advancement, new line extensions and product launches, as well as incidents.

DIGITAL MARKETING

Marketing Management simulation

Students will find Digital Marketing under their Decisions tab. As with all decisions in PharmaSim, the complexity and depth of decisions varies with the level of the manager.