Marketing Strategy Simulation
Recommended for: Marketing Strategy, Marketing Management
Main Decision Areas: STP, Marketing Mix, Marketing Research, Product Development, Distribution, as well as marketing impact on other functional areas such as Sales Forecasts and Production, Inventory Management, Financial. Optional: B2B and Licensing Modules.
Competition Type: Direct Competition
Duration: Up to 10 periods (simulated years)
Authors: Thomas C. Kinnear, Stuart W. James, Michael Deighan