Interpretive’s marketing simulations start with a case that defines the environment and scenario. Students deal with real world products with which they will be familiar. Throughout the simulation, students will enter a series of decisions for each period, and both instructors and students can monitor their results in comparative reports.
All of our marketing simulations provide enough decision rounds for students to see the outcomes of their decisions, strategy, and/or plan. Students will have all the information they’ll need within the simulation to make their decisions.
The most valuable overarching unique experience students get with engaging in StratSimManagement is learning to connect the dots. At the end of each semester, they often express their appreciation for the complexity, inter-connectedness, and dynamism of running a multi-billion-dollar enterprise set in the auto industry. The manner in which varying planning cycles, resource allocations, and demand generation processes intersect is the most challenging, and rewarding aspect of immersing themselves in the simulation.
NewShoes simulation allowed me to introduce something extraordinarily valuable to the classroom, experiential learning. Students end the course with a real appreciation of a well-developed marketing plan, the value of marketing research, the importance of consistency, and real life challenges business executives encounter every day.
I wanted to express my appreciation for the outstanding support provided by the staff at Interpretive Simulations. Whenever I had an issue; and there were more than I anticipated (all due to students); your team responded rapidly with clear instructions on how to resolve them.
One of the most frequent questions in my intro marketing MBA class was “How can we apply material we are learning in real life?” To answer this question I used business cases, discussed real marketing problems that got coverage in mass media, brought guest speakers from local companies… Still I felt that the question was only partially answered for my students who did not have marketing experience. New Shoes simulation helped me to finally introduce experiential learning element in my class. New Shoes simulation is a good reflection of what marketers do in real life and I am very satisfied to use it in my class.
Your team has the best customer service that I've ever seen for an academic product!
In my years (forgotten how many, but it is quite a few) of dealing with Interpretive Simulations, I have always received excellent customer service. This year, the support team has gone over and above that standard and far exceeded my expectations. Once again, my heartfelt appreciation for your willingness to meet a customer's needs and help with problems.
This experience, my first, with BizCafe was fantastic and I appreciate all of the support and the quality of your product.
I'm always thrilled with your company's EXCELLENT customer service!
As a first time adopter of the simulation I could not be more impressed and delighted to receive this tremendous and timely assistance.
I have used the MarketShare simulation for the past four years with over 200 students per year. The simulation fits perfectly into university and college of business engagement goals of providing activities that are student-centered approaches to learning that build on classroom lectures and materials to further develop professional and personal skills through application.