Our marketing simulations place the student into the role of marketing manager, brand manager or a member of the management team.
Using our marketing simulations will be an exciting and rewarding experience for you and your students. Students will gain a practical understanding of what it takes to run a successful marketing department. Our marketing simulations are excellent complement to traditional teaching methods, allowing students to apply marketing concepts in a dynamic, integrative environment.
Interpretive marketing simulations start with a case that defines the environment and scenario. Students are not dealing with fictional products but products from the real world, with which they will be familiar. Throughout the simulation, students will enter a series of decisions each period. All of our marketing simulations provide enough decision rounds for students to play out their marketing strategy and see the outcomes of their decisions. Students will have all the information they’ll need within the simulation to make their decisions!