05 Mar Teaching Introduction to Marketing with NewShoes

Posted at 10:29h in Blog, Marketing post by

Teaching Introduction to Marketing with NewShoes

See how NewShoes turns marketing concepts into practical learning
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Introducing NewShoes v4

NewShoes is an introductory marketing simulation in which students manage an athletic shoe company competing directly with other teams in the class.
Designed for Introduction to Marketing and Principles of Marketing courses, NewShoes helps students move beyond memorizing concepts and apply them through structured decision-making in a competitive market.
Students manage key marketing decisions including pricing, promotion, product, and distribution, while analyzing performance through company reports and market results.

Watch the Webinar! Teaching Introduction to Marketing with NewShoes

We recently hosted a webinar demonstrating how NewShoes supports introductory marketing courses through a competitive, decision-based environment.
The session includes a walkthrough of the simulation structure, key decision areas, performance analysis, and a live demonstration of the platform, showing how NewShoes can be integrated into your course.
Teaching Introduction to Marketing with NewShoes

From Marketing Concepts to Application

In many introductory marketing courses, students learn concepts such as segmentation, positioning, pricing, promotion, and distribution through lectures and readings.
NewShoes allows students to apply those ideas by managing a company in a simulated market. Teams analyze performance reports, make marketing decisions, evaluate results, and adjust their strategy over multiple simulated periods.
Because teams compete directly against other companies in the class, outcomes depend on how effectively students apply marketing principles in a competitive environment.

A Competitive, Decision-Driven Environment

In NewShoes, student teams manage an athletic shoe company within a shared market. Each company begins from the same position, and performance depends on the effectiveness of marketing decisions.
Students review market and company reports, analyze results, and adjust their decisions as the simulation progresses.
This structure helps students connect marketing theory with the consequences of real business decisions.

Designed for Introductory Marketing Courses

NewShoes is commonly used in courses such as:

  • Introduction to Marketing
  • Principles of Marketing

The simulation focuses on core marketing concepts and does not assume advanced analytics or prior business experience.

Instructor Support and Course Resources

All Interpretive simulations include fully administered services designed to simplify course integration. When you adopt NewShoes, you are partnered with a dedicated Customer Relationship Manager (CRM) who works directly with you to support setup and implementation.
Our team manages the logistics of the simulation event, allowing you to focus on teaching rather than administration.
Implementation Support Includes:

  • Creation of your simulation course site
  • Assistance selecting simulation options and assignments
  • Schedule configuration and student list setup
  • Ongoing instructor guidance throughout the simulation

In addition, our customer support specialists respond to student technical questions submitted online within 24 hours. This ensures that classroom discussion remains focused on strategic decision-making rather than technical troubleshooting.

New: Textbook Pairing Option

NewShoes works alongside a wide range of marketing textbooks, giving instructors flexibility in how they structure their course.
One example highlighted in the webinar is pairing NewShoes with FlatWorld’s Principles of Marketing eReader. The eReader includes embedded videos and interactives, audio learning options, self-study tools, and instructor resources that complement the simulation experience.
FlatWorld’s Principles of Marketing eReader

Explore NewShoes Further

Watch the webinar to see how NewShoes works and how it can be integrated into your marketing course. You can also visit the NewShoes product page and request free demo access to review the simulation and instructor resources.

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