Marketing Principles Simulation
MarketShare, our Marketing Principles simulation, places the participants into a dynamic, simulated business environment of the packaged goods industry. Students take the role of the brand management team in an over-the-counter cold medicine group of their firm, learning about different aspects of marketing – from product design and pricing to advertising and selling.
I have used the MarketShare simulation for the past four years with over 200 students per year. The simulation fits perfectly into university and college of business engagement goals of providing activities that are student-centered approaches to learning that build on classroom lectures and materials to further develop professional and personal skills through application.
The Marketing Principles simulation has become a must for my students to come to my class. My students have learned and understood the key factors of their success and failure in marketing based on the decisions they made in MarketShare Simulation. MarketShare offers my students and a stimulative platform to test theories and make decisions. It is so real from competitive environment, STP (segmentation, targeting, and positioning) to 4Ps (product, place, price, and promotion). Students discussed very carefully and expected their decision outcomes. My first year undergraduate students have learned what they have to concern before making decisions. Marketing Principles simulation, MarketShare, definitely is a powerful, active and experiential learning tool for encouraging student engagement. As a marketing teacher, I am happy to introduction this learning tools to other professors in Taiwan. And I would be happy to use it again and again. Thanks to the wonderful learning experience...