NewShoes is an introductory marketing simulation in which students manage an athletic shoe company competing directly with other teams in the class. Designed for Introduction to Marketing and Principles of Marketing courses, NewShoes helps students move beyond memorizing concepts and apply them through structured decision-making...
Explore how the Airline strategy simulation helps students move from strategy discussion to strategy execution in undergraduate and MBA strategic management courses....
One of the most valuable outcomes from a simulation is soft skills practice ...
The Green Business Lab updates are designed to deepen your students’ understanding of sustainable leadership, stakeholder dynamics, and real-world decision-making—while also equipping you with more seamless facilitation tools....
In an asynchronous simulation-based course, instructors need to build in other ways to help students process what’s happening and why. That’s where feedback and reflection come in....
This Fall, we’re proud to introduce a significant update to our Foreign Market Entry & Growth (FMEG) eBook, the companion text to our international marketing simulation, CountryManager that will work well with the recent updates we’ve made to CountryManager itself!...
Recently we hosted a webinar on our simulation StratSim (StratSimManagement and StratSimMarketing), and we invited one of our long time users, Dr. Michele Yoder, to come and talk to us about how she uses the sim. Out of it came a number of important take...
What if your business textbook didn’t just complement your simulation—it was built around it? That’s exactly what Dr. Michael Levin had in mind when he wrote Brewing a Business ebook!...
Running the simulation is where the magic really starts to happen. It’s when your students begin making decisions, facing consequences, analyzing outcomes—and ultimately connecting the dots between business concepts and business practice....
Discover how the Entrepreneur simulation helps students apply business concepts in a hands-on, competitive environment....
In this webinar, we explored our Entrepreneur simulation highlighting its role in teaching intro to business concepts. ...
Business simulations are powerful tools for teaching decision-making, collaboration, and strategy in a dynamic environment. ...
One of the most valuable aspects of a simulation is the opportunity for students to test out strategies, make mistakes, and learn lessons without the real-world risks....
When integrating a business simulation into your curriculum, it’s important to think of it as an immersive story....
Instructors using our simulations have several ways to gain insights into their students’ learning. Two key methods include analyzing comparative results and reviewing assignment responses....