Exciting Updates to BizCafe for Fall 2024
We are very excited to announce several updates to our BizCafe simulation! You can watch our latest webinar or read high...
NewShoes covers marketing concepts at a basic level by focusing on the roles of price, product, promotion, and place. Student teams manage the marketing decisions for a simulated athletic shoe company.
Learn MoreIn MarketShare, students take the role of the brand management team for an over-the-counter cold medicine, and in the process learn about many different aspects of marketing – from product design and pricing, to advertising and selling.
Learn MoreIn PharmaSim, students will learn the importance of understanding customer needs, creating awareness for their products, finding the best distribution model, and deriving an appropriate pricing structure.
Learn moreThe simulation allows students to experience international market entry and expansion by playing the role of a manager for a major consumer products company. Students make decisions regarding market entry, product management, and marketing.
Learn MoreMarketing strategy is at the core of all decisions in the simulation. Teams target consumer segments and B2B opportunities based on market attractiveness and core competencies, using advanced marketing research techniques.
Learn MoreWe are very excited to announce several updates to our BizCafe simulation! You can watch our latest webinar or read high...
We are excited to announce the release of our new HRManagement scenario! The new scenario is tailored to provide a more ...
We are excited to announce the release of our newest StratSim 3+3 scenario! We believe 3+3 scenario will create an engag...
NewShoes assumes no prior marketing knowledge, so it’s ideally suited for a marketing principles course. In NewShoes, students are competing directly while running the marketing department of an athletic shoe manufacturer. MarketShare goes more into depth on the 4 Ps. Students are playing benchmark competition (against the computer) while running the marketing department of an OTC cold medicine company. While students start with one mature product, they have the opportunity to introduce an additional product during the simulation and learn to differentiate their marketing mix for a mature vs. new product.
MarketShare is a “lighter” version of PharmaSim. In MarketShare, the students can sell up to 2 products, in PharmaSim, they can have 3. MarketShare only has 6 periods vs 10 with PharmaSim. In PharmaSim, there are additional reports available, and more segments and targets. Additionally, there are extra levels in PharmaSim that you can customize to make it more or less challenging for your class.
The main difference between the simulations is that in PharmaSim, students are working within one division of the company, and high level decisions are limited, while StratSimMarketing extends across multiple business functions, such as strategy, marketing, operations, accounting, and finance.