The Strategy Simulation
Airline is a strategy simulation where students take over and run a fledgling regional airline for up to twelve simulated quarters. The airline company currently operates in multiple cities but has the option of expanding into new markets, including international and resort routes. Teams must decide how best to position their airline and develop an operational plan to support that strategy to maintain positive cash flow and make a profit for their company.
Airline simulation not only tests critical thinking skills but offers my students team building in a simulated environment that transitions very well into their current or future career positions. Airline simulation allows my students to learn and respect cross functional business disciplines that are part of a university’s business curriculum, such as accounting, marketing, operations and strategic management.
By using Airline simulation, my students get hands-on experience of making exact strategic decisions they have to make as executives of real-world companies. Each student may play a specific managerial role in a business function area such as operations, marketing, finance, accounting and overall administration. To win the game they become critical thinkers, not just college students majoring in business.
The simulation also provides students a tactful way to fill the gaps of theory and practical experience. Students are given a real-life environment in which they may practice what they learn in the business classes and advance their analytical, planning and evaluating skills.