Airline is a strategy simulation where students take over and run a fledgling regional airline for up to twelve simulated quarters. Teams must decide how best to position their airline and develop an operational plan to support that strategy to maintain positive cash flow and make a profit for their company.
Business Strategy
Strategic Management
Intermediate
Peggy Golden, Jerald Smith,
Mike Deighan
Airline provides an environment for students to apply strategy concepts they encounter in your course and to integrate the knowledge gained in earlier business courses.
To that end, Airline is designed with the following learning goals for your students:
Students take over the management of a small, regional airline operating in a region that a larger carrier abandoned. Their company has a cyclical history of profitability, with generally small losses and profits. There are many opportunities for expanding their airline through additional planes and routes. A lot of variables exist as challenges for the teams including competition (from other teams in the class with their airlines), as well as economic, operational, and customer service issues.
Request Instructor Access to read the Airline business case and watch our case video!
Combining our simulation Airline with our quizzes and assignments gives you the tools to assess your students’ understanding of the concepts of strategy. The following grading rubric works best to assess your students’ knowledge and understanding, providing a thorough assessment.
Our simulation assignments are now completely online! With our new Assignments Module, there are no more PDFs or downloads, all assignments are easily accessed online through an intuitive interface. And for busy instructors, some assignments can be automatically graded! Getting started is easy—use our guide and video tutorial to learn the interface, or just login and check them out on your own. Contact us for more information!