Airline is a strategy simulation where students take over and run a fledgling regional airline for up to twelve simulated quarters. Teams must decide how best to position their airline and develop an operational plan to support that strategy to maintain positive cash flow and make a profit for their company.
Peggy Golden, Jerald Smith,
Airline provides an environment for students to apply strategy concepts they encounter in your course and to integrate the knowledge gained in earlier business courses.
To that end, Airline is designed with the following learning goals for your students:
Students take over the management of a small, regional airline operating in a region that a larger carrier abandoned. Their company has a cyclical history of profitability, with generally small losses and profits. There are many opportunities for expanding their airline through additional planes and routes. A lot of variables exist as challenges for the teams including competition (from other teams in the class with their airlines), as well as economic, operational, and customer service issues.
Request Instructor Access to read the Airline business case and watch our case video!
Combining our simulation Airline with our quizzes and assignments gives you the tools to assess your students’ understanding of the concepts of strategy. The following grading rubric works best to assess your students’ knowledge and understanding, providing a thorough assessment.
The simulation was fantastic. My students learned so much more than would have in a typical class. The support was great! Thanks so much. If I teach this class again I’ll definitely be using your software.
As always, thanks for the great support! It’s always great working with everyone at Interpretive!
By using Airline simulation, my students get hands-on experience of making exact strategic decisions they have to make as executives of real-world companies. To win the game they become critical thinkers, not just college students majoring in business. The simulation also provides students a tactful way to fill the gaps of theory and practical experience. Students are given a real-life environment in which they may practice what they learn in the business classes and advance their analytical, planning and evaluating skills.
Airline simulation not only tests critical thinking skills but offers my students team building in a simulated environment that transitions very well into their current or future career positions. Airline simulation allows my students to learn and respect cross functional business disciplines that are part of a university’s business curriculum, such as accounting, marketing, operations and strategic management.