Introduction to Marketing Simulation

NewShoes

NewShoes provides a comprehensive, engaging learning experience for introductory marketing students. As participants manage their own simulated athletic shoe companies, they gain practical understanding of business strategy, marketing decision-making, and market competition. This interactive environment encourages collaboration and critical thinking and enhances students’ grasp of marketing concepts.
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INTRODUCTION TO MARKETING SIMULATION

What is NewShoes?

NewShoes is an introduction to marketing simulation that places students at the helm of their own simulated athletic shoe companies. This hands-on approach encourages students to apply theoretical marketing concepts in a practical, engaging environment. They navigate through crucial decisions on pricing, promotion, product development, and market competition, enhancing their understanding of the dynamics of business strategy.
NewShoes not only offers an engaging learning environment but also cultivates critical competencies such as strategic planning, critical thinking, and teamwork. In a competitive market scenario where every decision directly impacts business outcomes, students gain a practical insight into the interplay of different marketing strategies.

WHY IS NewShoes THE RIGHT introduction to marketing simulation FOR MY STUDENTS?

NewShoes is designed with the following learning goals:

Planning & Analysis

Write a strategic plan. Create/analyze income statement. Calculate ROS and market share. Use market research effectively. Create simple spreadsheet tools.

Product

Define “product” in marketing terms. Explain product life cycle. Understand importance of product dev. Improve product in simulation.

Pricing

Calculate break-even price. Identify different responses to price. Estimate sales impact of price change. Consider short/long-term profit in pricing. Calculate indirect profit from contract.

Place

Know what a distribution channel is. Describe flow of goods from manufacturer to consumer. Distinguish B2C/B2B marketing. Choose promotion for product placement.

Promotion

Define “promotion” in marketing. Explain impact of different kinds of promotion. Describe push/pull promotion strategies. Select promotion mix for target market.

Teamwork

Allocate responsibilities fairly. Complete assigned tasks on time. Communicate problems and plans. Collaborate with other team members.

Experiential Learning

Test ideas in a low-risk environment. Respond to and discuss unexpected events. Retain information through hands-on experience. Relate sim topics to real-world scenarios.

Creative Thinking

Handle uncertainty and ambiguity. Develop new approaches when conditions change. Determine product/company branding and design.

CLASSES

Introduction to Marketing
Marketing Principles

DIFFICULTY LEVEL

Introductory

AUTHORS

James Helgeson, Willbann Terpening, Michael Ursic

FIRST-TIME INSTRUCTORS

At Interpretive, we ensure your journey with our introduction to marketing simulation is smooth and supported. We’re dedicated to delivering outstanding customer service, evident in the high praise our seasoned customer support team regularly receives. Here’s what our commitment to your satisfaction entails:

  • A dedicated Customer Relationship Manager who will be your go-to person for any support-related questions or concerns.
  • A team of customer support staff who are always ready to help you and your students.
  • We promise to respond to any support request or question within 24 hours during the business week, so you can be assured that your needs will be met promptly.

First-time instructor planning a class using our introduction to marketing simulation, NewShoes
Short Demo Video of introduction to marketing simulation, NewShoes

Request your demo access to learn more about our introduction to marketing simulation.

Textbook Pairing with FlatWorld

NewShoes is now thoughtfully aligned with FlatWorld’s Principles of Marketing eReader, creating a cohesive learning experience that connects core marketing concepts to hands-on decision-making.
Students learn foundational topics like the 4 Ps, segmentation, and positioning in the text—and then apply those ideas directly by managing an athletic shoe company in the NewShoes simulation. An Instructor Integration Guide is included to support easy course planning and alignment.

ASSESSMENT TOOLS

Combining our simulation NewShoes with our quizzes and assignments gives you the tools to assess your students’ understanding of the concepts of marketing. The following grading rubric works best to provide a thorough assessment of your students’ knowledge and understanding.
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ASSIGNMENTS MODULE

Experience the convenience of fully online simulation assignments with NewShoes, our introduction to marketing simulation! With our innovative Assignments Module, there’s no need for PDFs or downloads. Assignments are easily accessed and completed through a user-friendly online interface. Plus, some tasks can be auto-graded, saving valuable time for instructors. Getting started is simple – we provide a comprehensive guide and video tutorial to familiarize you with the interface. Alternatively, you can explore it on your own after login. For further details, feel free to contact us!

Got questions? Find answers!

Which classes is this simulation suitable for?

 NewShoes is primarily utilized in Introduction to Marketing or Principles of Marketing classes. This simulation offers a practical understanding of the 4Ps, making it an excellent tool for students unfamiliar with the Marketing Mix or Segmentation. It’s a dynamic, team-based approach for students to engage with these fundamental marketing concepts.

What is the ideal team size for the simulation?

We suggest teams of 3-4 students for an optimal learning experience. Larger teams can often struggle with decision-making collaboration, a crucial aspect of the simulation. While teams of 2 are common, they may lack the diverse perspectives and valuable discourse typically seen in 3-4 member teams.

What does “direct competitive” mean?

In the context of this simulation, “direct competitive” refers to all teams within each industry competing against each other. Moreover, the decisions made by these teams will impact others in the same industry, influencing factors like price, marketing, and wages.

How do I find out more?

Sign up for Demo Access. This gives you access to Sample Course Sites, Resources, and even a look at completed games. For a comprehensive understanding, schedule a call with our staff to guide you through the simulation.

Schedule a call with us to ask any other questions you might have!

Discover why instructors choose NewShoes as their preferred
Introduction to Marketing Simulation!

  • NewShoes helps keep the class exciting and engaging, as I give them time in class to make their decisions. The simulation ties nicely to my course objectives, allowing the students to see how marketing strategy can help (or hurt) a firm!

    Alex Milovic, Marquette University

  • Your company is wonderful. The support is unbelievable.

    Deborah Colton-Hebert, Rochester Institute of Technology

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